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What Is Content Marketing? According to Content Marketing Institute, “Content marketing is a marketing method of creating and distributing valuable, relevant and regular content to attract and obtain clearly defined audiences – with the aim of driving profitable customer action.” Why Content Marketing? Perhaps more imperative than understanding what content marketing is, is understanding why content marketing is essential to your business? First we need to know the four steps of the buying cycle: 1. Awareness. Prior to awareness a customer may have a need, but they are not aware about your product or services. Hence there is a solution. 2. Research. When customers are aware there is a solution, they will accomplish research to educate themselves. For example, a car buyer will try to find out what various types of cars exist, and which one will fit their needs. 3. Consideration. At this point the customer starts comparing various products from different vendors to ma...

1. Know Your Industry Use content research tools like BuzzSumo to create better, more engaging content. Users can input specific search criteria, Analyse content and find out what is already in your area. 2. Identify Target Audience and Their Needs . Before writing anything, you need to know you are writing for whom. Using buyers personas is the best way to identify your ideal customers, their needs. Problems and challenges. The great way to write a copy for your customers is to think about them. 3. Keep Content Short, Simple And Meaningful When it comes to content marketing, quality ever outweighs quantity. Offer something valuable and get the audience to engage while making it simple for them to share your content. Keep content short but with a powerful message for call to action. 4. Use Visual Design And Graphics For Additional Impact  Creating attractive visual content for your audience will boost engagement and conversation. Use photos and videos of you...

When it comes to Facebook advertising, you’ll notice there’s a lot of terminology you need to understand in order to make sense of everything. Whether you have just started with Facebook advertising or have been running campaigns for a while, it can be overwhelming and confusing to handle the different terms associated with the platform. Most Of the Digital Marketing Company In Malad is too up to date with these terminologies. Let’s take a look at a few important Facebook advertising terms you need to know. Campaign: A campaign includes one or more ad sets and ads. You’ll choose one advertising aim for each of your campaigns. Ad Set: Ad sets include one or more ads. You’ll estimate your targeting, budget, schedule, bidding, and placement at the ad set level. Ad: The creative you use makes up facebook ads. Impressions: The number of times your ads were viewed. CPM: The average cost per 1,000 impressions. Reach: The number of people who saw your ads at least once. K...

What is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that concludes how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater capacity to rank. Domain Authority is not a metric used by Google in deciding search rankings and has no effect on the SERPs. How is the domain authority calculated? According to Moz, Domain Authority calculated by number of signals (40 in total) including: The number of incoming links indicating to your website. The quality and relativity of incoming links The quality of your website’s content Social Signals  SEO performance of your website 7 Basic Steps To Improve Faster Your Domain Authority These are the 7 basic steps to follow to increase your Domain Authority Score faster. Step 1: Work on Your Off-Page SEO Step 2: On-Page SEO Optimization Step 3: Work on Your Techn...

Social media has changed effectively. It has become a portal of gathering our regular updates and communicating with or near and dear ones. Since years, social media has been growing excessively and it is still reaching heights of its popularity. Everyone agrees that social media platforms are a major source of stories and knowledge and a lot of content writing . But that’s not all. Social media platforms are exclusive for interacting with customers. The social platform not only talks for users beyond local and social boundaries but also offers unmeasurable possibilities to share engaging content, like photos and videos. Social media marketing is the utilization of social media platforms to attach in combination with your audience to form your brand, increase sales, and drive website traffic which includes publishing great content on your social presence, engaging with followers, analyzing results, and running social advertisements. There is also a selection of social media m...

Hi, we are Digital Marketing Agency In Malad West , It can be confusing to understand how news feed ads and boosted Facebook ads work, so let us walk through some main differences between Facebook News Feed ads and boosted Facebook posts to help you to decide which is best for meeting your marketing goals.  Facebook Ad Formats First, it’s important to understand that Facebook offers different types of ad formats and solutions today, from right-rail ads to desktop and mobile News Feed ads. And, there can be a lot of differences to these ad formats and capabilities depending on how you set up each campaign. Now, let’s take a deeper look at Facebook News Feed Ads and what are often known “Boosted” or “Promoted Posts.” Facebook News Feed Ads Facebook News Feed ads allow you to run a targeted campaign to meet a particular goal with ads that show up in the desktop and/or mobile News Feed of targeted users, depending on your goals. Goals can be include: 1.Page Post Engagemen...