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7 Basic Steps to Increase Faster Your Website’s Domain Authority

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that concludes how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater capacity to rank.

Domain Authority is not a metric used by Google in deciding search rankings and has no effect on the SERPs.

How is the domain authority calculated?

According to Moz, Domain Authority calculated by number of signals (40 in total) including:
  • The number of incoming links indicating to your website.
  • The quality and relativity of incoming links
  • The quality of your website’s content
  • Social Signals 
  • SEO performance of your website
7 Basic Steps To Improve Faster Your Domain Authority
These are the 7 basic steps to follow to increase your Domain Authority Score faster.
Step 1: Work on Your Off-Page SEO
Step 2: On-Page SEO Optimization
Step 3: Work on Your Technical SEO
Step 4: Make Sure Your Website is Mobile Friendly
Step 5: Improve Your Page Speed
Step 6: Increase Your Social Signals
Step 7: Be Patient

Step 1: Work on Your Off-Page SEO

Websites that have an active, clean profile will have a higher DA score than websites with a not so good link profile.

Step 2: On-Page SEO Optimization

The next step in raising your domain authority is to work on your on-page SEO. most important factors are:
  • Optimized titles and Descriptions
  • Proper use of Headings (H1 and H2) within your content
  • URL structure and SEO optimized permalinks.
  • SEO Optimizing your images, videos, and other media elements
  • Using keywords naturally in your content (no keyword stuffing)
  • Adding internal links to your content (this is a very effective SEO technique)
  • Formatting your content is such a way so as to have extra chances ranking in Google’s featured snippets.

Step 3: Work on Your Technical SEO

Technical SEO is comparatively to low-level SEO tasks and usually, once you get your technical SEO correct from the beginning, you don’t have to deal with it again.
On the other hand, if the technical SEO aspect of your website is not correct, then this can have a large impact on your Domain Authority and rankings.
The important SEO settings you need to check to include:
  • Register your website with Google Search Console. 
  • Create and optimize xml sitemap and submit to Google
  • Check your robots.txt settings and use Fetch as Google to make sure that Google and other search engine spiders can crawl your website without any difficulty.
  • Consider migrating your website to https
  • Add structured data (schema) information to help search engines understand the context of your content
  • Ensure that you have a properly defined breadcrumb menu on all pages

Step 4: Ensure Your Website is Mobile Friendly

Having a mobile-friendly website is no longer optional or nice to have but it’s compulsory.

Step 5: Improve Your Page Speed

Websites that load faster, have an extra advantage over slower websites.
Nevertheless, if you cannot afford to hire a developer to rise the loading speed of your website, you can check the following:
  • Remove unnecessary plugins
  • Upgrade WordPress (and plugins) to their latest versions
  • Contact your hosting provider and ask them to give a report on your server’s performance. If necessary, upgrade your server.
  • Use a caching plugin (such as w3total cache)
  • Optimize the file size of images
  • Use a streaming service (like YouTube) for videos
  • Use a CDN (content delivery network) in case you have big CSS files and many images

Step 6: Increase Your Social Signals

Although officially Google has many times declared that social signals are not part of the Google Ranking algorithm, there is a clear correlation between pages that rank high on Google and social signals.
For the intention of increasing your domain authority what you need to do is:
  • To put efforts on Facebook business page and try to increase your followers
  • To ensure that you have an active social media presence in some of the social networks so that the content you share will get some traction (likes, tweets, +1s, etc)
  • To make sure that you have a social media button on your pages to make it easy for readers to share your content

Step 7: Be Patient

As discussed in the introduction of this post, increasing your domain authority is not something that can be done overnight.

Conclusion

To wrap it up, don’t be too troubled about your domain authority score. It’s just a number that shows how strong your domain is. A low DA score does not mean that your website will not perform well on SERP.
A high DA score means that you are on the correct path, but it does not guarantee that you will get better rankings or traffic, it is just a prediction.
We Are Crayon Infotech - Digital Marketing Company In Malad, offering innovative web marketing, website design, Social Media Marketing, Google Ads &  SEO solutions to organisations across industries and geographies. As a leader in multiple aspects of Digital Marketing, our company prides ourselves on delivering real results for our clients in meaningful and sustainable ways. Contact Us here.

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