DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Differece Between Facebook News Feed Ads vs. Boosted Posts

Hi, we are Digital Marketing Agency In Malad West, It can be confusing to understand how news feed ads and boosted Facebook ads work, so let us walk through some main differences between Facebook News Feed ads and boosted Facebook posts to help you to decide which is best for meeting your marketing goals. 

Facebook Ad Formats

First, it’s important to understand that Facebook offers different types of ad formats and solutions today, from right-rail ads to desktop and mobile News Feed ads. And, there can be a lot of differences to these ad formats and capabilities depending on how you set up each campaign. Now, let’s take a deeper look at Facebook News Feed Ads and what are often known “Boosted” or “Promoted Posts.”

Facebook News Feed Ads

Facebook News Feed ads allow you to run a targeted campaign to meet a particular goal with ads that show up in the desktop and/or mobile News Feed of targeted users, depending on your goals. Goals can be include:
1.Page Post Engagement
2. Page Likes
3. Website Clicks
4. Website Conversions
5. App Installs
6. Event Responses
7. Video Views
Once you choose your goal, you can begin setting up your campaign, which includes advanced targeting options like age, gender, hobbies, location, and more to select. After deciding your audience, you add your budget, creative, and messaging. With certain campaign types, you can attract users to take action directly from your ad by including a call to action button. Depending on your goals, there are various call to action buttons to choose from, like Get Directions, Book Now, and more.
Facebook News Feed ads can take on many formats depending on the goal and campaign type, but they have in common the fact that these ads show up in the Facebook News Feed and are identified as sponsored content.

Boosted Facebook Posts

Boosted Facebook posts are a type of Facebook News Feed ad that takes content in the form of a Facebook page post and intensifies it to a specific audience via Facebook’s News Feed advertising platform in order to target or boost visibility and boost post engagement.
Facebook gives you the option to promote status updates, photos, videos, and offers from your business page, so they will appear higher in the News Feed of the target audience, which helps more people see your post until your budget runs out. Boosted posts show as “Sponsored” posts in the News Feed and can appear on Instagram.
Many Facebook page owners are well known with this type of advertising because they are often prompted to boost well-performing content by Facebook while they are logged in as a user. You can select to increase a post directly from your page on posts that have the blue “Boost” button, and you can also select to increase a post from Facebook’s Ad Manager, which offers some broad targeting and campaign capabilities.
So, which tactic is better for your online marketing?
Boosting a post is a best way to ensure your posts are shown to more users, and it can be used to adequately grow brand awareness and even to drive page likes, since boosted posts also show your page’s like button to users in their News Feed. Boosted posts are optimized to drive more engagement (like likes, comments, and shares) on your content. 
Other types of Facebook News Feed ads provide particular and customizable calls to action, and campaigns are optimized and tailored to help you reach specific marketing goals.
For many businesses, using a mixture of Facebook News Feed ads and boosted posts can be a best way to get the best of both worlds: more visibility and engagement on their Facebook content as well as driving users to take significant actions to drive traffic and sales to their website and stores. With Facebook’s strong advertising capabilities, you can harness the power of this famous social media site, and you can even run multiple campaigns together to help you reach a range of online marketing goals.
If you need help running your Facebook advertising program, Crayon Infotech - Digital Marketing Company In Malad West can help. Contact us to speak with one of our Blueprint-certified marketing experts, and visit our website to learn more about our other services.

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