DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Professional Facebook terminology which everyone should know

When it comes to Facebook advertising, you’ll notice there’s a lot of terminology you need to understand in order to make sense of everything. Whether you have just started with Facebook advertising or have been running campaigns for a while, it can be overwhelming and confusing to handle the different terms associated with the platform. Most Of the Digital Marketing Company In Malad is too up to date with these terminologies. Let’s take a look at a few important Facebook advertising terms you need to know.
Campaign: A campaign includes one or more ad sets and ads. You’ll choose one advertising aim for each of your campaigns.
Ad Set: Ad sets include one or more ads. You’ll estimate your targeting, budget, schedule, bidding, and placement at the ad set level.
Ad: The creative you use makes up facebook ads.
Impressions: The number of times your ads were viewed.
CPM: The average cost per 1,000 impressions.
Reach: The number of people who saw your ads at least once. Keep in mind that reach is different from impressions, which may contain multiple views of your ads by the same people.
Frequency: The average number of times each person saw your ad.
Relevance Score: A rating from 1 to 10 that estimates how much your target audience is responding to your ad. Relevance score is Facebook’s equivalent to Google’s Quality Score.
Page Engagement: The total number of actions that people took on your Facebook Page and its posts, connected to your ads.
Post Engagement: The total number of actions that people take including your ads (or all posts, in some cases).
Link Clicks: The number of clicks on ad links to select destinations or experiences.
Facebook Blueprint: Facebook’s global education and certification program that empowers agencies and advertisers to adequately achieve business results by marketing with Facebook’s family of apps and services. Facebook Blueprint is equivalent to Google’s AdWords certification.
Facebook Pixel: A piece of code for your website that allows you to measure, optimize, and build audiences for your ad campaigns.
Facebook Page: A public profile created by businesses, organizations, celebrities, and anyone wanted to promote themselves publicly through social media. Facebook pages work much like personal profile pages, they have “fans” instead of “friends.”
Facebook Business Manager: A tool for managing access to Pages and ad accounts, prepared for companies who need to give different permissions to lots of people.
Placement: Where ad units will show. Options involve Desktop and/or News Feed (Desktop and/or Mobile).
Knowing these basic Facebook advertising terms can help you know your campaigns or your campaign reports provided by your Facebook advertising company. Partnering with a digital marketing agency to run your Facebook advertising can simplify the process and help you reach your online marketing goals via Facebook. 

We are Crayon Infotech a Digital Marketing Agency In Malad West and we build a brand out of your products and services. Our passion is creating and establishing good brands through innovating and engaging users experiences. Whether online or offline, our goal is to design meaningful conversions between brand and audience. Contact Us here.

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