DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI data, will
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Guide to Amazon Ads

 Amazon’s consistency, attraction with automation, and frequent price competitions have helped it dominate the e-commerce industry. Last years’ financials show that Amazon India has succeeded Flipkart in GMV sales and has come out as the biggest e-commerce company in India in 2018.

 

With more than 3,80,000 sellers on Amazon.in selling approximately 170 mn products, amazon ads have not only become a way to ensure higher sales but have started becoming a need to rank higher and drive volumes on Amazon.

 

Since Amazon is well conscious of that, it plans to target the advertising industry over the next year. With advertising being Amazon’s fastest-developing business, it is already estimated to be the third-largest ad seller in the U.S. directly after Google and Facebook with a 4% market share.

 

So let’s get begun!

What is Amazon Ads? How does it work?

Just like Google, when someone searches for an appropriate keyword on Amazon, the products that dominate the topmost section of the search results with a “Sponsored” or “Ad” tag are advertisements.

 

Amazon has also forayed into display marketing and now displays banner advertisements and video advertisements on product description pages from where the users can find out to the advertised product page on the Amazon website or any other landing page of the advertiser’s choice.

 

While there are different types of advertisements on Amazon, this is just the most basic one. This ad type is known as Sponsored Product Ads.

What are the different types of Amazon Ads?

1. Sponsored Product Ads

These ads look right where customers will see them, such as the first page of search results and product pages, providing an immediate visibility boost.

2. Sponsored Brand Ads

They show in the search results to help drive the discovery of your brand. It is usually displayed to showcase brand inventory while building overall brand recall.


3. Display Ads

These ads appear either on the related category pages or on the relevant product pages.


4.Video Ads

This is a very new type of advertisement option offered by Amazon.in and can help you drive traffic to your product specification page on Amazon, your own website, or another destination across the internet.


How are users targeted?

Amazon ads are almost replicating the model of Google advertisement and have ad formats that run on various types of targeting. While Amazon sponsored product ads run on the popular form of targeting i.e. keyword-based targeting model, Amazon display ads do work on a couple of interesting formats where the advertiser can target users based on specific interest categories or particular product pages/product categories.

 

Hence providing a very good mix of options for advertisers to either go very particular with higher intent keyword-level targeting or going a little broader with display and video advertising options. You can also ask to help with Digital Marketing Company In Mumbai.

Are Amazon ads effective?

The question that crosses every advertiser’s mind is that are Amazon ads really efficient? Do they give a good return on investment (ROI)?  Well, the fact is that since currently there is comparatively lesser competition in Amazon as compared to Google Ads or Facebook Ads, Amazon is catering to be quite an effective platform of running advertisements for e-Commerce brands.

 

Plus with the increasing searches of higher attentive keywords (product-related searches happen directly on Amazon),  Amazon advertising will prove to be a fruitful medium for brands and advertisers who have the right mix of product & prices.

Should you invest in Amazon Ads?

If you are selling your products on Amazon, you should surely look at advertising on Amazon.

As a marketing approach for Amazon sellers, you should first start spending on Amazon and then look at advertising on other platforms such as Facebook or Google to achieve scale.

Be at the right place and at the right time to grab the opportunity. The world of advertising has evolved. Purchase advertisement space for your eCommerce industry on websites, apps, digital articles, and other digital platforms with Digital Media Buying Agency In Mumbai. Have any further queries associated with Amazon ads? Reach out to us directly on info@crayoninfotech.com

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