DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI data, will
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How Can SEO and PPC Work Together?

Yes, SEO and PPC can absolutely work together and in fact, help boost each other’s performance as well.

Introducing you to unified marketing, the art by Digital marketing agency in Mumbai of smartly integrating insights from one service to increase the performance of the other.

PPC and SEO primarily revolve around keywords. In PPC, Google matches your keywords in the ad copy and headline to the keyword searched on Google and displays the brand’s ad. In SEO, Google reads your content, finds keywords in it, and starts ranking the content based on those keywords.

In both these services, choosing the appropriate keyword is extremely important. SEO takes around 3-6 months to show results.

Imagine ranking for a keyword only to get that the traffic coming from that keyword isn’t converting.
Or
Imagine running ads based on a specific keyword while there is a possibility of using a better keyword that is lower on CPC and has a greater conversion rate.

Hence, to avoid this you need to use your PPC campaign’s keyword insights for promoting an SEO strategy. Likewise, you require to use SEO traffic keyword insights for developing a PPC strategy.

To make things simple, SEO company in Mumbai follow these 7 steps before concluding your SEO and PPC strategy :

Step 1:
Go to Google Search Console and download the list of keywords for which you gain impressions and clicks through Google. Copy-paste the top 10 traffic driving keywords in various sheets.

Step 2: 
Remove junk keywords and put others in Google Ads Keyword Planner.

Step 3:
Shortlist keywords like you do for a daily ad campaign.

Step 4: 
Run campaign for 7 days (minimum). Understand high converting keywords from this list. If these keywords still don’t make any conversion, then go back to the research and find other keywords and repeat from step 2.

Step 5: 
Use these high converting keywords and analyze SEO keyword using them as input keywords. You require to find closely related keywords to the input keyword and form a group of keywords around the same theme. 
This cluster of keywords is going to be a high converting keywords for you.

Step 6: 
Include these keywords in your content with a 2% keyword density rule.

Step 7:
*Now its time to go back to the top 10 traffic driving keywords which I asked you to keep in Step 1. Use these keywords and without draining them start running PPC ads on these keywords.

These top 10 keywords are driving 80% of your organic traffic and examining with these can assist you to reach a good set of high converting keywords but with low CPCs.

Google analyzes your content as extremely related to these keywords which is why it ranks organically for them in the first place.

This approach makes sure you are not losing out on good keywords by integrating insights from both the services.

We are an Online Marketing Agency In Mumbai that can bet that 20% of your keywords get 80% of your conversions, both in SEO and PPC. You just require to experiment and find out this premium layer of keywords that drive you the most conversions, that way you will have the most optimized SEO and PPC strategy.

This is how you can work for SEO and PPC together.

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