EMPLOYER BRANDING ON SOCIAL MEDIA

 Corporate websites are a passe, gone are the days of people getting moved by the mission & vision statements of a company. Today, digitally savvy people spend hours on social media to search out about the employer brand.

But, what is employer branding and how should one go for it?

Employer branding is way more than just attracting the true talent. When leveraged in the right manner, employer branding can showcase the company culture, values, philosophy, and growth, drive employee maintenance, engage and amplify the employee network, set thought leadership, help build a talent pipeline and community and attract the best talent.

Just put, Employer branding is how people perceive your company.

Here’s how you can establish a robust employer brand suggested by Digital Marketing Company In Mumbai:

Choose the right platforms

Most of the brands fail to think behind LinkedIn. Not that you require to be on every platform, but choosing the right mix of platforms that align with your objectives & where your target audience is present is essential.

If your target audience is consuming more time on Snapchat, then add Snapchat to your mix. If videos improve you reach your objectives, then add Youtube to the mix.

Once you shortlist the social media platforms, build dedicated career pages and have a unique strategy/approach for each platform. A comprehensive social media strategy doesn’t work.

Involve Your Team

In the age of Social Media where users are blasted with promotional content by brands across different platforms, it’s really a refreshing change to see real content shared by the internal team. It not only gives a more authentic view of your company but also is more trustworthy.

Think behind employee testimonials, let the team be the content creators. Think of ideas that can make the team participate in your actions.

Additionally, your team feels valued, acknowledged & involved which results in them sharing the content in their own network thereby further increasing the reach of your brand.

Get the Management Onboard

Employer branding is a holistic idea and cannot be complete without the management being a part of it. 

While including the team makes the brand more authentic and trustworthy, but with the management on board, it becomes more convincing.

Quotes, video bytes, company updates from the CEO, Vice Presidents & Sr. executive can have a powerful impact on your employer branding strategy.

Share Powerful Content

Companies put in a lot of time, attempt, and money in building a great work culture. It’s time to invest in creating potential content that will live on their social media channels.

Showoff the amazing culture through storytelling, blogs, videos & photos of office events, fun workshops, team construction activities, work environment, cafeteria, company policies, perks, and benefits.

Be constant with your tone, but diverse with your content. Make usage of infographics, GIFS, quotes, and as many different formats as possible.  

People love to get a glimpse of how wonderful it is to work and be a part of a company before considering applying or joining.

Monitor Success

A good employer brand is not built overnight.  A great employer branding on social media gives everyone valuable insights into how a company manages its employees, customers, and what it is probably like to do business.

With steady efforts, the right strategy, and good content, one can look out for positive brand views, an increase in retention rate, quality of hire, talent pool, and a drop in the cost of hire.

If you too are prioritizing employer branding for your company and need a helping hand, you can always contact the Digital Marketing Agency In Mumbai.