DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Top 10 Tips to Optimise Your LinkedIn Profile in 2020

 Let’s face it, the organic reach on Instagram & Facebook has been facing a drop. This could be arising due to multiple reasons. Some of these reasons are,

  1. To favor paid content/advertising 

  2. It is highly competing as there are lots of users generating similar content.

Although, professional social networking, rather, the most common platform, LinkedIn is working excellent for users in terms of organic reach/engagement. So, it has to be a part of your marketing strategy in 2020!

With all that stated, let’s get into the Top 10 tips on how to leverage LinkedIn in your digital marketing strategy, be it for individual branding, or to create brand awareness for your business by taking the help of Social Media Marketing Agency In Mumbai!

 

1. Optimize your headline & description

Your profile headline & description are some of the most important things on LinkedIn. It is like SEO for your profile. Always assure that the headline & description of your profile is filled with related & targeted keywords. Google search uses this for indexing & ranking you for certain keywords.

 

2. Avoid posting links

Post-text-only updates that don’t include URLs leading apart from LinkedIn. Its algorithm gives greater reach when it knows that your audience will not have to leave the platform to view the content. If the post absolutely needs the URL, you can test by adding the URL as the first comment on your post.

 

3. Tag people & use relevant hashtags

Follow this practice for all your posts to boost organic reach or to users searching for specific topics. Also, keep in mind to utilize professional hashtags, funny/trending hashtags generally don’t work as well on LinkedIn as they do on Facebook/Instagram.

Make sure that the people you are tagging engage with your content in some manner. If they don’t, the LinkedIn algorithm might cut down your reach thought of it as spam.

 

4. Start writing articles

Publishing associated articles on LinkedIn is a powerful way to reach your target audience and generate leads. Linkedin also notifies some of your followers whenever you issue an article.

 

5. Best time to post

Since LinkedIn is a trained social network used by recruiters, salesmen, and business owners, it’s often used during work time. The most suitable time to post is around 10 a.m. and 11 a.m in the morning. Weekdays tend to be the best days whereas weekends and later work, hours tend to be the most critical times to post on LinkedIn for engagement and visibility.

 

6. Comment/Engage with content related to your industry

When ‘User A’ comments on a post written by ‘User B’, this action is visible to both the users’ followers in turn helping you to get more eyeballs on your content & get potential followers.

 

7. Use native videos

This means that rather posting a video on youtube & sharing the link on LinkedIn, upload the video file natively on LinkedIn. The optimal video length is shorter than 3 minutes.

 

8. A personalized message with connection requests

Sending a proper and personalized message while sending connection requests can increase the probability of your connection request receiving acceptance. And subconsciously, the person on the other side may begin engaging with your content too!

 

9. Create job postings

If you are hiring for your business, create a job posting as there are several people who use LinkedIn for job opportunities, this will assist you to get a lot more requests in a quicker manner.

 

10. Join engagement pods

This means you join different groups of people that have related interests like you. As soon as you publish a post, several of them will engage with your article. LinkedIn’s algorithm is pretty easy and straightforward. More likes and comments you have in the first 30 minutes of issuing your post, the better reach you can expect.

Disclaimer: Execute this at your own risk. Your profile/page can be banned by LinkedIn as this is a black-hat practice to acquire reach.

 

If you have any queries or doubts then feel free to reach out to Digital Marketing Agency In Mumbai, we will be glad to help you out!

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