YouTube is the second-largest search engine in the world after Google. Many marketers are preferring to invest in YouTube than any other marketing channel. However, uploading a video is not enough to gain views on YouTube. The growth of video content format comes with the need to optimize it for search.
But how exactly does it’s SEO work? We have outlined the major tips and tools to boost your YouTube success below:
YouTube Keyword Research
The first step is to create a list of potential keywords. Just like how written content is optimized, one has to search keywords the video needs to focus on. With a keyword searched, the first place one should put it in the video file, even before uploading it to YouTube. Technically, YouTube cannot really "watch" the videos you are uploading. There are only so many places one can easily insert the keyword on the video's viewing page once it's published. According to research by our Digital Marketing Company in Mumbai, YouTube detects the video's file name and all the code that comes with it when it's uploaded. So, it is necessary to put the right keywords even before uploading.
Insert the Keyword Naturally in the Title
The first thing to attract our attention is the title of the video. Also, mostly it decides whether or not the viewer will click to watch the video. Hence, the title needs to not only be catchy but also clear and concise.
The keyword plays a vital role in the video title. Also, if the title relatively matches what the viewer is searching for, it has a more advantage of getting more clicks than those which do not.
Optimization of Video Description
The official YouTube video description character limit is 1,000 characters. An optimized description assists you in the suggested videos sidebar, which is an important source of views for most channels.
Appropriate Thumbnail Image
Our SEO Services in Malad on various accounts has figured that the thumbnail decides whether the video is watchable or not. The video thumbnail is the key and the first image that viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can influence the number of clicks and views your video receives. Even though YouTube can choose a default image as a thumbnail, a custom thumbnail will always give you an upper-hand. Remember that the YouTube account has to be verified in order to upload a custom thumbnail image.
Subtitles and Closed-Captions
Subtitles and closed captions can increase YouTube search optimization by highlighting important keywords.
It is simpler to add a closed caption by directly entering transcript text for a video so that it auto-syncs with the video. Adding subtitles has kind of the same process, but in such cases, you can reduce the amount of text you want to display.
Addition of Card for Promotion
When you watch a video on YouTube and on the extreme top right there is an “i" in the corner, or a translucent bar of text asking you to subscribe. It is a card which is preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel.
Make apt use of it to promote your previous videos, products, and services, it redirects you to the suggested link.
Addition of End Screen for Promotion
The end screen is related to cards, but they do not display until the end of the video. However, it is visually detailed and carries a lot of information than cards. Adding an end screen will provide complete information about the product and the service and will directly redirect you to the desired link.
Adding the Video to Advanced Category
Once the video is uploaded it is essential to put it under the “Advanced settings”. This assists YouTube to categorize your video into a similar genre, which in turn will encourage in gaining the viewers. Before inserting your video into any category, remember these points, because however you try, the process is a little complicated and requires research work.
Identify the pattern between the audiences of similar channels within a given category.
Identify the top creators within the category and what they are known for.
Identify whether the videos within a similar category have shared qualities like production value, length, or format.
We have listed major strategies and tricks that will make your video and channel rank higher; making it stand out from an excess of videos uploaded each day.
Crayon Infotech is a leading Web Development Agency in Mumbai, helping clients to create the most expressive and tailored videos. We hold expertise in optimizing the content for it to show as the top result on all kinds of platforms and channels.
Comments
Post a Comment