DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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WHY IS A WEBSITE VITAL FOR YOUR NEW BUSINESS?

 Approximately 1.5 billion websites are live today in the digital realm but hardly 10-15% of them updates regularly.

This is a saddening figure and it means that there are huge lost chances for most website owners and zero value for web users. No matter what business you own, in this digital era, it must have a presence marked on the internet.

We are a digital agency and one of the customized product development agency in Mumbai, our experts have listed out a few benefits for a startup to have a website. So, without further addition, let's find out why the website is a must need for your business.

Main advantages of a website

There is no dearth of reasons that support the idea of making a customized website for a new brand. If you’re still questioning as to why you should be making a custom website for your newly started business, we, as a leading best web development and design agency in Mumbai have listed out reasons for you:

Appear on the top of the search

In 2020, websites have many goals. An exceptionally well-designed site leaves a great deal of scope for action, like:

  • Provide information to the prospective clients about your background, services, and solutions

  • Make sure a visual experience by making apt use of images, videos, and infographics

  • Share your testimonials of the existing customers to showcase your quality of work

  • Educate the target audience

  • Keep in touch with the current customers, and etc.

Web surfers and shoppers take the best deal by researching about the company and its product before buying or ordering. If you design the website correctly, your web resource will appear on the top and considerably enhance your chances of reaching the potential clientele.

Keep in touch with the current and potential audience

If your marketing tactic is still conservative and you rely on brick-and-mortar business, it is peak time for you to go digital for better projects and in terms of availability.

Even if your business is closed due to holidays or any unforeseen circumstances, the online shop will still be functioning all-around-the-clock.

More than 60% of buyers are through a digital platform and those customers need your assistance or advice and wouldn’t adapt to your working hours. On the website, they can any time send a request.

Online presence assists you to expand the borders. A small startup has all the opportunities to become a well-established organization. This means, make your website simple to understand and adaptable. The digital presence you have lets you maintain relations with existing clients and build an effective marketing campaign. You also showcase clients about offers, new big events, product updates, and many other things.

Educate, inform and showcase

Users make use of the internet for many purposes- entertainment, searching, buying, and communicating. The most significant reason is to satisfy information hunger. This is the reason it is important to optimize your site in a way that will be both engaging and informative.

Startup sites must have many pages like- Home, About us, Features, Pricing, FAQ, Blog. Every page should be designed according to the UI/UX requirements. Blogs are very crucial for SEO ranking and to appear at the top of the search.

Make use of digital marketing and be cost-effective

Another point that the website is important for your brand is that it can integrate digital marketing tools and let online entrepreneurs promote their website at a lower cost.

If we compare it to traditional marketing methods like TV advertisements, newspapers, billboards, it is far more effective and less costly.

Also, it is duly noted that a website whose blogs receive 97% more links to their website, which means it is highly useful to generate lead to your website.

Excellent Customer Service

Among the various benefits of a website, a startup in an early stage have many other advantages. Certainly, nothing is compared to a personal phone call but the majority of the visitors rather prefer online interactions for the follow-up process. This also allows visitors to send in the complaint t any given time.

Build a reputation

When you find a great product/service, the first thing all of us tend to do is find information about it online. And, if there is no record online, there is a feeling of distrust certainly and then we move on to another site with similar features.

For a new startup and business, it is very important to have a website to build a reputation and garner the trust of potential customers.

Compete in the market

The last but most important profit is that it gives you a chance to beat your competitions.

In a digital era where everyone has their brand out on the internet, it is hard to maintain your stand or just make a new identity.

At the starting of the blog, we have mentioned how the majority of websites are not maintained day-to-day and if you do so, you already are enhancing your chances to stand out from all others. It increases the visibility of your brand.

It is important to ensure that your website resource is truthful, attractive, and mobile-friendly and it will do the trick.

Conclusion

All of the above factors determine and influence the way your brand is viewed by the consumer and your place among the competitors.

We, at Crayon Infotech, a leading UI design agency in Mumbai, follow the benefits of the website when we collaborate with a startup or a small business and work towards making it great in the industry.

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