Nearly 1.5 billion websites are live today in the digital realm but hardly 10-15% of them updates daily. It means that there are huge lost opportunities for many website owners and zero value for web users. No matter what business you own, in this internet era, it must have a presence marked on the internet.
We are a digital marketing company and one of the top web design & development company, our experts have listed out some benefits for a startup to have a website. So, without further ado, let's find out why the website is a must require for your business.
Main advantages of a website
There is no dearth of reasons that support the idea of making a customized website for a startup. If you’re still questioning as to why you need a custom website for your recently started business, we, as a leading Website Development Company In Mumbai have listed out reasons for you:
Appear on the top of search
In 2020, websites have different goals. An exceptionally well-designed website leaves the best deal of scope for action, like:
Provide information to the prospective user about your background, services, and solutions
Make sure a visual experience by making apt use of images, videos, and infographics
Share your testimonials of the happy clients to showcase your quality of work
Educate the target audience
Keep in touch with the current customers, and many more
Web surfers and shoppers take the best deal by researching about the company and its product before buying or ordering. If you design the website in the right manner, your web resource will appear on the top and considerably increase your chances of reaching potential clients.
Keep in touch with the current and potential audience
If your store is closed due to holidays or any unexpected circumstances, the online shop will still be working all-around-the-clock.
More than 60% of buyers are through a digital platform and those customers need your assistance or advice and wouldn’t adapt to your working hours. On the website, they can contact you at any point in time.
Online presence helps you to expand limits. A small startup has a great opportunity to become a well-established organization. This means, make your website simple to understand and adaptable. The online presence you have lets you maintain relations with existing clients and create an effective marketing campaign. You also showcase clients about discounts, new big events, product updates, and many other things.
Educate, inform and showcase
Users make use of the internet for various purposes- entertainment, searching, buying, and communicating. The most vital reason is to satisfy information hunger. This is the reason it is important to optimize your website in a manner that will be both engaging and informative.
Startup sites must have several pages such as- Home, About us, Features, Pricing, FAQ, Blog. Every page should be designed according to the UI/UX needs. Blogs are very crucial for SEO ranking and to appear at the top of the search.
Make use of digital marketing and be cost-effective
Another point that the website is significant for your business is that it can integrate digital marketing tools and let online entrepreneurs promote their site at an affordable cost.
If we compare it to old marketing strategy like TV advertisement, Newspaper, billboards, it is far more effective and cost way too less.
Also, it is duly noted that a website whose blogs receive 97% more links to their website, which means it is greatly useful to generate lead to your website.
Excellent Customer Service
Among multiple advantages of a website, a startup in an early stage has many other advantages. Certainly, nothing is compared to a personal phone call but the majority of the consumers rather prefer online interactions for the follow-up process. This even allows the user to send in the complaint at any time.
Build a reputation
When you find a quality product/service, the first thing all of us tend to do is find information about it online. And, if doesn’t record it online, there is a feeling of distrust immediately and then we move on to another website with similar features.
For a new startup and business, it is very important to have a website to build a reputation and gain the trust of potential customers.
Conclusion
All of the above factors determine and influence the way your brand is viewed by the customer and your place among the competitors.
We, at Crayon Infotech, a Leading Website Design Agency In Mumbai, follow the benefits of the website when we collaborate with a startup or a small business and work towards making it big in the industry.
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