Tips To Reach Multilingual Audience
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There has been a rise of 94% in Hindi content consumption, as per Google Data.
This shows the impact of local languages. Social media marketing agency in Malad has kept this fact in mind and are focusing on local dialects as a part of their strategy.
Companies too need to adjust on the basis of the same as targeting a certain set of users in their native languages will be a far more beneficial marketing activity. In India itself there are many languages that are quite popular and can be used for immense marketing activities like Tamil, Malayalam, Telugu, Kannada, Marathi, Hindi, etc.
This is where local apps like Helo can help brands increase presence with an extremely targeted audience who consume content in regional language.
Helo is among the top apps downloaded on the Google Play store in 2018. Headquartered in New Delhi, Helo is available in India also in the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.
Regional apps have opened up its ad properties for brands in India to leverage and reach out to a multilingual audience.
Key Tips
1. Translations
It is very important to not use translation apps as they provide a literal translation. One should rely on the regional language and the actual way the language is spoken in order to reach a multilingual audience.
2. Audience
Another important trick is to know the audience really well while marketing to them in order to reach them in the most efficient manner. One needs to understand the regional languages and dialects thoroughly before trying to reach them through their marketing efforts.
3. Graphics & Visuals
One accent that everyone speaks is through a visual medium. Trying to spread as much content through a visual medium has always proven to be extremely beneficial in order to reach the masses.
4. Regional Apps
Using regional apps like Helo, Sharechat particularly dedicated to the social networking of people who primarily speak and share information via their vernacular language is extremely important while reaching a multilingual audience.
Hence, it is very important to note that when one is trying to reach a multilingual audience a multilingual marketing approach is extremely crucial in order to reach the end-user effectively as well as eloquently.
We are a Best Digital Marketing Agency In Mumbai, Having Multilingual professionals who are strong in brand building strategy. So, Contact us to capture the Indian Market with our vocal for local ideation.- Get link
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