DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI data, will
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LIST OF SALIENT METRICS AND KPIS TO MEASURE BRAND PERFORMANCE

 It is not an uncommon practice for big and otherwise well-managed brands to measure metrics that are not of much relevant and thus ignoring the ones that actually matter.

Measuring your brand’s performance cannot be ultimately dependent upon by the number of likes, comments and shares or even the amount of traffic on your site. It is more about the understanding of how your target visitors, client, and consumers make their purchasing decision and what should be done to make you their number one brand preference.

Today, as a Leading Digital Marketing Agency in Mumbai, we will take you through the top useful quantitative brand metrics:

Stage 1-

AWARENESS

Is your brand embossed on your potential customer’s minds?

This characteristic is also termed as – Top of mind or TOM brand awareness. For example- if you are selling ‘Salt’- which brand or how many brands comes to the customer’s mind?

The percentage of reviewers that will mention the name of your brand first or unprompted gives your brand TOM awareness. Let us predict it’s 20%.

The percentage of people who mention your brand’s name unprompted but you do not necessarily number one on their list, it will be called as spontaneous awareness. Let us predict it is 60%.

So, the total number of people who recognize your brand will be called prompted awareness. in this, it is 80%.

The brand awareness is not an exclusively exhaustive metric on its own, it is there to determine how many people associate with your brand. But this one is vital. You must have seen these types of surveys on your YouTube ads several times.

Stage 2-

FAMILIARITY

Does your brand come to the mind of purchasers and it is recognizable?

This metric is also called brand salience, it is kind of a less famous metric but a lot more complicated to measure than the TOM.

Salience, if it is to be explained in easier words by a branding agency in India, will be the propensity of the business when there is a buying-situation. This is a bit complicated to measure but can be done by presenting the respondents with a randomized list of cues and attributes and then figuring out which brand is being correlated the most.

While branding should be taken care of so that your business elements are purely associated with your brand. It is crucial to focus your marketing efforts on building brand elements or assets back to your brand.

Stage 3-

CONSIDERATION

Does your target audience want to buy what you are selling?

This metric is broadly known as Purchase intent. This is rather easy to measure by just conducting a survey asking whether customers are considering going all out and buy what you are selling.

This metric is associated with sales. However, there is a need for in-depth analysis for this metric, as so many times people are willing to buy your product but in the end, prefer a more economical brand over yours.

Stage 4-

PURCHASE

Do people really buy your brand?

This metric is known as Sales volume or Sales value. This is the only metric that does not need any in-depth research or survey- it is all your real data and not anything that people can declare.

This is where you do not need any help from branding agencies in Mumbai or anywhere in India. In such a metric it is effective to know what drove people to go for your brand, whether it was your brand value, changed pricing, or lengthy distribution. This is the calculation that a brand has to do on their own. If your brand can get this one correct, it will be a game-changer.

While branding should be taken care of so that your business elements are very correlated with your brand. It is crucial to focus your marketing efforts on linking brand elements or assets back to your brand.

Stage 5-

ADVOCACY

Is your brand being recommended?

This metric is called Net Promoter Score or NPS. This can be simply measured by asking people on a scale of 0-10 to recommend your brand to their peers. 9 or 10 are promoters, 7 and 8 can be known passives and anything below that is a distraction.

NPS is best for high-value products like- cars, home theatre sets, etc. In such products, people are less likely to action impulsively and rather invest their time in research.

Bottom Line

Once you have cracked these metrics, you can well manage your branding around it. For further detail and expert marketing, it is important to partner with the Best Digital Marketing Company in Mumbai. Crayon Infotech is a one-stop-solution for all your digital marketing related queries. For more information, contact us today or visit our website.

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