DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI data, will
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Important Metrics to track on Google Analytics

 Google Analytics is the leading and most important tool to do a detailed analysis of one’s website. To get detailed insights into the visitors of one’s website, how much time a user is spending on a certain page, the flow, and complete behavior when one is on the website is key.

A business owner or Digital Marketing company in Mumbai requires to constantly monitor this data and get in detail the key metrics behind using Google Analytics.

Key Metrics:

1. Users

Users easily tell you about the number of users visiting your website on a daily, monthly, yearly basis. It also comprehends between new and returning users. This helps one decides overall website traffic and the number of people visiting our website regularly.

2. Bounce Rate

It shows the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within a similar site. The lower the bounce rate is good for your website. The higher the bounce rate the more is the requirement to revise the overall flow of the website.

3. Time Spent

Time spent is known as the overall time spent in minutes on particular pages on the website. The bounce rate and time spent are the two most important to understand the quality of the traffic.

4. Acquisition

The acquisition can help one understand exactly where the users are coming from our website. These can be organic search via Google, social media platforms, other referral links placed across the internet, mailers, etc.

5. User Flow

This helps to know how well the overall marketing is working & how users behave on the website. 

6. Conversions 

These require to be set up manually but are crucial to understanding value driven by users & it can be divide to monitor not only sales but also leads.

Other Tricks:

1. Always use a UTM

Urchin Tracking Module parameters are five modification of URL parameters used by marketers to track the effectiveness of internet marketing campaigns across traffic sources and publishing media.

2. Ensure to set up conversions for new Landing Pages

Conversions can help to understand whether the marketing efforts are followed as per the original intention. Hence, it is important to set up new conversion methods when a new landing page is created for one’s marketing efforts.

3. Set up a custom Dashboard

Custom dashboards can help one only look at things one wants to focus on by only adding fields and key metrics that are very relevant.

 

We are Crayon Infotech is a buzzing Digital Media Buying Agency In Mumbai. Our team consists of experienced and hardworking Search Engine Marketing experts who breathe and live digital.

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