DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI data, will
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How To Grow Followers On Instagram Using Instagram Ads?

 “If you’re not on Instagram in 2020, you’re probably strange!”, I came across the same dialogue in one of the recent Netflix series that I was watching. And well, I agree.

Instagram, undoubtedly, is the choice of platform that a specific set of the audience enjoys spending a lot of their time daily. This set of audiences typically under the age group of 13 to 35 years, the widest online audience in any geography in the world. Digital Marketing Agency In Mumbai is working creatively to influence many types of audiences.

 

It’s wonderful how so many of us are today creating a handle for ourselves on Instagram, trying to become an ‘influencer’. Now that we have seen an age of influencers from 2012 – 2020 who made it big (even to movies and what not!), by taking their Instagram seriously, everyone wants to perform outstandingly.

 

Primarily, unlike FB, there’s no “Page Like/Follower” campaign that you can run on Instagram. You can just drive traffic to your profile and it’s then up to your profile to get users to press the “Follow” button. Also, you require to run these campaigns from the phone app of Instagram (and not the Facebook ads manager dashboard). Hence, fundamentally you require to choose “Your Profile” under “Select Where to Send People” when you choose to promote a post. Let’s dive into the following details.

 

To break this article down into well digestible sections, here’s what I’ll cover:

  1. Ad Type

  2. Ad / Post Content

  3. Audience Targeting

  4. Profile’s First Impression

  5. Budgets

Ad Type:

Always prefer a story instead of a post. Simply speaking, stories have always proven to have a lower cost per profile visits and cost per followers. Even, videos work better than static images. Videos with humans work best!

Ad / Post Content:

Don’t pick a random post or story from your feed to promote. Create a content piece particularly answering why a viewer should check out your profile and then follow you. For instance, if you are a business selling shoes, showcase some of your latest or upcoming collection, a couple of offers, talk about the valuable content you share on your handles like tips, hacks, and more. Also, ensure you keep bringing in new content once a month instead of using the same content piece forever.

Audience Targeting:

Choose the broad audience possible. Of course, you don’t want to be targeting unrelated audiences, but don’t shy away from adding say 15-20 interests, a broad age group, and multiple geographies.

Profile’s First Impression:

The following factors matter the most when a user visiting your profile decides to “follow” your handle:

  • Display pictures – Try to be clear on who or what you are via the display picture, be attractive for users to want to see more of you or your business

  • Bio – Clearly convey who you are, whom you assist, how you help them, and mention a CTA to follow

  • Highlights – Have well-designed icons and covers for each highlight to tell the user that you’re serious about your content

  • Top 5 posts – Create every post be better than your last post 

  • Visual symmetry of the feed – Try and manage a visual appeal to your feed, either by having all posts in column 1 with the same background, or all posts on the third column as a real picture while the rest are illustrations, etc.

Budgets:

Firstly start with little! Invest around 80 – 300 rs per day for the first 7 days, observe results, and then measure!

 

We are a Digital Media Buying Agency In Mumbai. Contact Us in case you have any questions.

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