DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI data, will
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Factors for evaluating the website content

 As a content writing agency that thrives on catering to ‘quality’ content, we always make sure rigorous checks at our end to test the website content quality. This is why, we believe that you, as clients, should also have access and knowledge about it.

What is website content?

Your onsite content is each word, image, video, or creative that you put on your website, to attract visitors, tell them stories, take them on a journey to become consumers, and have them coming back for more.


Factors to keep in mind while evaluating the website content

It is likely that you either had your design team also write the web content, or hire a Website Content Writing Services in Mumbai. Hopefully, you also have a cross-functional team to do a fact check on their related sections and an SEO expert who can ensure that the website is discoverable on search, with incremental traffic driving. Here’s you require to check:

  • How is your site different?

There are many other websites talking about the same topics after all. For example, if you are selling home décor items, the image and content of your website will depend on your brand’s positioning. Does it speak uniquely about the offering that creates you stand out from your competitors? Different also means unique.

  • Does it add value?

Google’s guideline on website content says that each webpage should be uniquely optimized for 2 keywords. This means that the page should have very relevant content for those two keywords only. 

  • Is it keeping users engaged?

An indicator of user engagement is the average time spent on the website. But this metric should not be looked at in isolation. A good proportion of users who spent time. also, clicking on your call to actions and gaining into your lead funnel?

  • Is it mobile friendly?

We see so many sites that do a bad job on mobile, even when mobile has now overtaken desktop in terms of traffic for most sites. So, make sure mobile content chunking – which means, content should be divided into smaller paragraphs for quick consumption on mobile devices. Make sure that all images are of mobile-friendly size too.

  • Is it driving leads and conversions?

This is the mixture of it all – beautiful site, flowery language, high traffic – where does it all lead to? Which of your webpages are driving conversions and which are not? Is your lead well optimized? 

  • Is it readable to humans and search engines?

White text on a grey background can sneak up somewhere on the website when you aren’t paying attention. The side effect of this slip is a viable penalty from Google for hiding content or keyword stuffing – and you don’t want either of those.

  • Has your SEO agency hijacked your content?

After your content agency did all the hard work and your SEO Company in Mumbai took over, does your content look unrecognizable? Is it trying to fit in ‘buy baby diapers online’ on one page 15 times? While SEO is effective, don’t have agencies hijack the content and make it difficult to read for everyone else.

  • Is it all factually accurate?

It is hard to do fact checks for websites with 100+ pages. Therefore, it is vital to involve the right internal SPOCs to help with this. Have each function’s executives check the factual corrections.

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