Businesses of all sizes find it hard to comprehend and make a decision about which platform was right for their needs. Even, it is a false dichotomy that remains confusing to date especially to the one new to online advertising.
Although these two platforms have often been positioned as competitors as a leading Digital Media Buying Agency In Mumbai, we suggest businesses to leverage their way out by advertising on Google and Facebook ads to achieve maximum visibility, escalate leads on sales and leads, finding new customers, just optimizing new methods that will possibly be aligned with the functionality of both the platform. All of these efforts to witness an unusual return on their advertising spend.
Crayon Infotech is a branding agency in Mumbai and our experts have examined what sets of Google AdWords and Facebook Ads apart, how these two platforms function. As well, why you should be using both the platforms for your business growth.
Major differences between Google AdWords and Facebook Ads
Let us first start with the basic difference before dwelling on strengths and features.
Google AdWords is the largest and the most popular PPC advertising platform and the fact that it is so widely used in the world, it has become synonymous with ‘paid search’ even though different other platform works on the similar way.
However, Google AdWords has dominated the field so much that Paid Search is used correspondently.
Let’s understand paid search, it is the targeting of keywords, and after the use of text-based advertisements. Mostly advertisers or even any branding service in Mumbai or even globally will tell you to use AdWords by bidding on keywords (specific words and sentences contained in the search queries entered by Google users). It is run in the hope that the ads they have put will leave behind competitors and displayed at the top. Each time someone clicks on an ad, the advertiser is charged a specific amount by Google. Hence PPC, Pay-Per-Click.
Facebook Ads are a basic example of paid social or the entire process of practicing advertising on social networks. Facebook has a wide number of active users on the platform in the world and hence it has become the potential and lucrative market for advertisers.
The difference between paid search and paid social is that the former uses keywords to promote their brand whereas paid social assist users to find businesses that they are interested in by running campaigns to the target audience.
It is thought that AdWords and Paid social works in a similar fashion often because both platforms are used to promote businesses, but that is where all the similarities end.
If we put it in easy words: Google looks out for new customers for your business, while Facebook assists new customers to find your business.
Google AdWords Strengths?
• Large Audience-Base
Google handles more than 40,00 queries each second. More than 1.2 TRILLION searches each year. These numbers are wide. Simply put, no other platform can give such potential audiences, not in the coming years at least.
• Levelled Play Field
There is a misconception that the more you spend on advertisement, the more leads you can create. The platform uses the quality of content as a related source. The bright advertiser always uses relevant, optimized, high-quality ads for it to perform as expected.
• Range of Ad Formats
Users can take profit from other features apart from text-based searches like extensions, site links, reviews, location targeting, shopping ads, and a host of various incredible features. Google has also introduced a unique ad format for various industries depending upon the requirements.
Facebook Ads Strength
• Audience Granularity
Just like Google Facebook brag about its wide range of audiences. Facebook has no competition for its potential users. If the advertiser sets the perfect target audience the granularity with which it reaches has high potential. Users share so much information and life decisions and state that become smoother to set a specific audience.
• A very visual platform
Google or even any other platform has invisible ads, where it can be seen only if users are looking for it. But, with Facebook, the ads are visible, and it creates curiosity and creates automatic demands. The high-quality ads sometimes can be so compelling that it will create just audiences out of the unexpected spectrum.
• Exceptional ROI
One characteristic that attracts businesses to a Facebook ad is its Return On Investment, which is larger than any other platform. Also, these ads are very inexpensive with what all it can provide to businesses in a short time, and with that amount of reach, every rupee is worth investing in.
Both Google AdWords and Facebook Ads are highly potential advertising tools any platform can offer. It provides every kind of business in existence. Even while we compared both the platform, it is proven that both should be viewed in a complimentary tone than a competition tone.
For further knowledge on types of Ads and what would work best with your business contact Crayon Infotech, a leading Digital Marketing Company In Mumbai.
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