All About The Content Creation Funnel

 In recent times, content creation is one of the very important tasks of any marketing initiative. The demand for good content has significantly risen in recent years especially with the rise of social media platforms used for influencing and spreading awareness about a particular issue, product, service, etc. Individuals strive to read content that would serve their hunger for information and help them grow as human beings.

Now, the important question to ask would be – “How can one create quality content?”

The Content Funnel assists one to understand and practice quality content writer with the help of 

3 magical components:

The content funnel is an upside-down pyramid which indicates the three most important steps to follow while creating content. To make things simpler, let’s get to explaining the three magic components and how they can be applied.

AWARENESS

How can you get everyone to know about you or your product? In order to create an impact on the head of your target audience, it is vital for them to know that you exist in the first place. Catching your audience’s attention is not simple but what you can do is identify who is your target audience. Social media is the most popular platform amongst each age group these days. Now use this approach to never-ending creativity as your strongest tool to grab attention!

--- Images It can help catch your audience’s attention and heighten their interest in reading your content.

--- Videos Videos assist to get more engagement from your current and potential customers. Since they can sometimes be expensive, developing the use of infographics can come in handy.

--- Blog Posts They are the trendiest in today’s Microfashion (if you get the reference!). They help you provide the related information that your audience is looking for and saves time. Blogs are useful in raising awareness about your and/ or your product.

--- Newsjacking Got new ideas? Do it when you find things #trendy #blog #share. Everything latest that gets your attention, shares it with the world, and earns!

--- Guest Posts It is a path to go to your customers if they are unable to come to you.

CONSIDERATION

Catching the trust of your target audience is an important aspect of today’s marketing strategies. If people have faith in you, brand products will sell by the brand’s name. This will assist you to establish and build your brand value.

--- Persistence is the key! Efficient and quality content writing is created and it doesn’t just come to businesses right away. Quality content will help you reach people who want to approach your product as badly as you want your product to reach them. Thus, persistence is key, and to establish trust you need to remind your audience continuously and share with them experiences of people who have used your product and are profiting from it.

--- Case studies promote your target audience to connect with the brand as well as with the people who share similar problems and use the product or use your company’s help.

--- Emails and social media Today, emails and social media are being utilized as a primary platform for all types of communications and interactions. These platforms maintain to reach out to a large number of audiences.

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CONVERSION

This includes maintaining customers and that’s a tough one. The content developed to hold your customers, keep them satisfied and make them feel valued, in order to have them keep coming back is surely difficult but one of the most important things to do.

--- Webinars Supporting your clients should be a preference to make them feel like a part of the brand & trust in the brand. Personalized webinars would assist them to increase their trust and truly believe that you want to support them at each step.

--- Emails Emails can help to remind your target audience about the brand. Daily reminders about new or existing products that they use will be beneficial for retaining the customer’s interest in your brand.

--- Newsletters Customer-specific newsletters which are sent monthly about the different improvements and updates in the product or service would let customers get insights into the brand they use.

--- Some people like to watch videos. Videos can be an effective way to personalize your brand. Information about particular products can get your target audience hooked and make their lives easier!

In this rapidly changing market, one cannot assure what sells but working along with your consumers and making them feel valued is a sure-shot path to success.