All About Amazon PPC
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Amazon PPC (also known as Sponsored Products) is a popular advertising platform to help sellers increase their product sales online. Pay-per-click (PPC) advertising is a technique where an advertiser pays only for the advertisement that a potential buyer clicks and views the product. You can take help from a Digital Marketing Company In Mumbai for your PPC campaign.
How To Do Amazon PPC?
STEP 1 - Amazon Listing Optimization: your listing is your ad, hence spend time crafting the title, bullets, description, and search terms.
STEP 2 - Set Targets: use the Amazon FBA Revenue calculator to find how much you can really spend on ads.
STEP 3 - Run Auto Campaigns: that let Amazon run ads for keywords & these things will work.
STEP 4 - Run Manual Campaigns as well (run ads for 14 days - don’t touch!)
STEP 5 - Analyze Search Term Report: export and divide results into 3 segments: Customer Search Terms with 0 sales, 1 sale, and >1 sale.
STEP 6 - Optimize Campaigns: with the data from step 5, adjust bids down or cancel out losers, and move winners to dedicated Manual campaigns. Rinse and repeat.
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