We live in a world where often we talk about content writing and copywriting like they’re similar, but they aren’t. They complement each other like buttons and bows, but they also provide two distinct purposes.
We provide Content Writing Services In Mumbai & Let us explain the difference between these two in terms. Content writing is a pice of well-researched information such as blog posts, web pages, etc. that you throw at your audiences such as potential customers, investors, and consumers to speak to them directly. Copywriting, on the other hand, is the right thing and the most important determiner of your campaign’s success like social media posts. When thrown at the right moment, a simple, concise, and crisp copy can grab the ever so decreasing attention span of your audience and give the message across effectively leading to an eventual sale of your product or service.
Here are 5 things you can implement for copywriting that will take you a step ahead from your traditional copywriter brothers and sisters :
1. Use short sentences:
According to the American Press Institute research, short sentences are 711% more effective and easier to read and understand. Shorter sentences catch the attention of your readers while they skim through your content gripping onto information in a much more effective way. As copywriting master Joe Sugarman said, “The sole purpose of the first sentence in an ad is to get you to read the second sentence.” Coming up with a clear short and simple sentence could be the difference between your audience tuning into your product/brand or thumb-stopping while scrolling another feed.
2. Play With Words:
This is a strong need to twist and turn words and play with it! Even though we find our few moments of delight with linguistic wordplay, we also have to get that they aren’t our audience’s delight. When it comes to content marketing, respect your audience, and ensure you write a copy that they would like, rather than a witty jargon-filled copy that satisfies your hunger for puns.
3. Super catchy headlines:
Write the best piece of content/article the world would ever see but titled it with a vague, curious to understand the headline. That piece of content/article would never see the copied. Super catchy headlines are much more compelling. You require to engage your audience, persuade them, and ensure they ‘vibe’ with you. If you’re a brand with a fine product or service and have great content, but need engagement because of weak ad headlines and self digital marketing efforts, you should Hire Copy Writer to take over your ad copies.
4. Don’t use big words:
Big or hard words don’t impress anybody online, especially in your ad copy. In fact, they create your content harder to read, and that will weaken badly your content marketing strategy. All you require to do is ensure that your copy complies with SEO norms and has a crisp headline with short and easy words.
5. The AIDA formula:
AIDA is a classic copywriting formula used by the Digital Marketing Agency in Mumbai and it’s one of those tricks that can increase your conversions on articles, newsletters, landing pages, etc. AIDA stands for attention, interest, desire, and action. It contains writing an ad copy that pretty much captures your attention with the first line, creates interest with a bold promise, folds it up by tapping into a desire that usually anyone who landed on your page already exhibited, and lastly you can end with a call to action.
Hope this article shed some light on your copywriting strategies and helps you write some amazing ad copies, social media posts, and blogs that are more interesting and exciting.
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