5 Main Things For Copywriting

 We live in a world where more oftentimes than not, we talk about content writing and copywriting like they’re equal, but they aren’t. They complement each other like buttons and weapons, but they also serve two distinct goals.

 

Let us tell the difference between the two in terms of boxing. Content writing is like jabs of well-researched data such as blog posts, web pages, etc. that you deliver at your audiences such as potential customers, investors, and buyers to speak to them directly. Copywriting, on the other hand, is the proper hook and the most important determiner of your campaign’s success like social media posts. When thrown at the appropriate moment, a clear, concise, and crisp copy can grab the ever so decreasing attention span of your audience and put the information across effectively leading to an eventual sale of your product or service.

 

Without further ado, here are 5 things you can focus on for copywriting that will guide you a step ahead from your traditional copywriter brothers and sisters : 

 

1. Use short sentences:

A study conducted by the American Press Institute observed that short sentences are 711% more effective and easier to read and understand. Shorter sentences catch the attention of your readers while they skim through your content gripping onto information in a much more efficient way. As copywriting legend Joe Sugarman stated, “The sole purpose of the first sentence in an ad is to get you to read the second sentence.” Coming up with the right crisp and precise sentence could be the difference between your audience tuning into your commodity/brand or thumb-stopping while scrolling an endless feed.

 

2. Quit being witty:

We find our little times of delight with linguistic wordplay and puns, we also have to get that they aren’t our audience’s delight. When it comes to content marketing, respect your audience, and ensure you write a copy that they would like, rather than a witty jargon-filled copy that satisfies your hunger for puns.

 

3. Super specific headlines:

Imagine a scenario where you answered every nook and crevice of an airtight marketing plan and wrote the best piece of content/article the world would ever see but titled it with a vague, confusing headline. That piece of content/article would nevermore see the light of day because of your weak headline. Particular headlines are much more compelling. You want to engage your audience, persuade them, and ensure they ‘vibe’ with you. If you’re a brand with an outstanding product or service and have great content, but lack engagement because of ineffective ad headlines and self digital marketing efforts, you should look into hiring a Content Writing Agency In Mumbai to take over your ad copies, especially one that gets your ‘vibe’.

 

4. Don’t use big words:

You might have aced the spelling bee while your school days, but let’s face it, long words don’t impress anybody online, especially in your ad copy. In fact, they present your content harder to read, and that in return decreases your content marketing strategy.  All you need to do is assure that your copy complies with SEO norms and has a short headline with simple words.

 

5. The AIDA formula:

AIDA is a classic copywriting formula used by the SEO Copy Writing Services in Mumbai and it’s one of those techniques that can enhance your conversions on articles, newsletters, landing pages, etc. AIDA is attention, interest, desire, and action. It includes writing an ad copy that pretty much captures your attention with the first line, creates interest with a bold promise, folds it up by tapping into a desire that primarily anyone who landed on your page already exhibited, and lastly you cap things off with a call to action.

 

Believe this article shed some light on your content marketing strategies and assists you write some amazing ad copies, social media posts, and blogs that are extra interesting and gripping.