Tips for a successful email marketing campaign

 Do you believe that social media marketing is the only useful digital marketing channel and email marketing is dead?

Well, you are about to have this view challenged. Let’s look at it from a different view. Global email users in 2019 were expected to be around 3.9 billion in the year 2019. On the other hand, Instagram, one of the most famous digital marketing channels for most brands, announced 1 billion active users per month in the same year. So while email marketing may sound outmoded for the time that we live in, it can be a very effective inbound marketing tool to reach out to a broad audience. 

Now would you as a brand want to miss out on such a broad audience base?

No, right?

It’s time for you to search deeper into the world of email marketing and understand how it works.

Tips for a successful email marketing campaign

1. Set clear objectives

Just like any other marketing campaign, an email marketing campaign needs clear goals. Before you set out to lay down a plan for an effective mail marketing campaign, clarify what you are aiming for. Create calendars and set out a proper frequency, framework, and flow of the emails for the campaign. 

Without clear aims, what will be the measure and extent of success anyway?

2. Don’t spam

No one wants to be bombarded with promotional emails and offers of a brand, especially if they are not even opening a single email from you. It may be a good idea to conduct a survey on your email list asking subscribers about their expectations about the frequency of emails they expect from you!

3. Maintain consistency 

Don’t overwhelm your subscribers with emails one after the other, especially when they subscribed to your email chain long back and may not even have a weak memory of doing that at present. This way, you only raise the number of people who would end up unsubscribing with the first email itself. Maintain consistency in the frequency of emails. 

4. Use quality lead magnets 

A lead magnet is something that you can give potential subscribers in exchange for their email addresses. It can be an audiobook, a pdf, an image, a template, a course, or any other digital product. Ensure that your subscribers get something of value in return for their email addresses. 

That’s the golden rule to gain subscribers and turn them into loyal customers!

5. Create relevant content 

The content that you send out through your emails should be simple to consume, relevant to your brand vision, mission, and also in sync with the recent scenario. 

6. Experiment

Nobody is a born expert at email marketing!

If you want to succeed in your email marketing game, try out different variations of different elements or take the help of the Email Writing Services In Mumbai. For example, try out diverse timings and see if the response you get is any different for different time slots. This way, you can target the time slot where you can get the most response.

7. Personalize

Don’t write like you are writing to many people. Write in a manner that the individual subscriber feels like he/she is being addressed in the email. 

One approach to personalize emails is to add the name of the subscriber in the introduction. There are lots of other ways you can make a reader feel like that one individual is the person being addressed. 

8. Make your emails phone-friendly

More than half the users are presumed to check their emails on their smartphones. There are some tips to ensure your email looks just as vibrant and engaging on a phone as it does on a laptop or desktop computer. Use smaller images that are accessible to load. Use rough fonts. Don’t go very harsh on formatting. 

If you are doubtful about whether or not the email looks great on a smartphone or tablet, send a test email and check!

Conclusion

Want to grow your business?

When it comes to email marketing, it is clear that small, but attentive steps can go a very long way. It might seem like a difficult process, but it only a matter of gaining initial momentum. Once you get some initial subscribers and set the process in order, it will be one of the most rewarding digital marketing plans for your business or brand. Follow our tips and create a successful email marketing campaign if you have any difficulty then take the help of a Content Writing Agency!