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If you do this, your customers will start recognizing your brand!

 Are you planning to start a new business? Or do you already have a startup?

You might think that having a generic logo along with a tagline is more than enough to make an identity for your brand. But that’s not true. People can’t easily look at a logo and relate to your brand’s values & principles just like that! Your brand requires a public identity.

Follow these steps given by leading Digital Marketing Agency In Mumbai to create a brand identity for your business.

Invest In Branding

Every entrepreneur understands that introducing their business to the world in terms of visual exposure can ease the process of entering into the market. In fact, branding should start as soon as you have choosen a name for your business.

Start with a logo design. After all, logos and brand name go hand in hand. You must allow your audience to get aware with your brand by showing them your logo multiple times till they can finally recognize you.  This recognition is simply a brand recall from the logo’s visual elements – such as colors, fonts, shapes, etc.

It’s All Consumer Driven

Contrary to common belief, creating a brand identity is not something that is meant to be done only by graphic designers. Branding, in theory, is exactly created by marketers & entrepreneurs. This is because brand awareness starts with also the smallest interaction with a customer, till the time they really think about your brand. This is a never-ending process. Therefore, we can say that brand identity is mainly under the control of consumers.

Create A Brand Identity For The Human Brain

Our 15 cm long brain is repeatedly bombarded with so much information throughout the day. So, in order to constantly make sense of all information, the brain tends to capture logo elements in a exact order-

  1. Colour

  2. Font/Shape

  3. Number

  4. And maybe if you still have their attention, your brand’s name.

Keeping these things in mind, you can intensionally shift your audience’s perspective about your brand values & principles.

How to create a brand identity?

Prepare a Branding Questionnaire.

A branding questionnaire is detailed guide for all the members involved, to proceed with a decided upon brand communication that is authentic to the business. Keep it as intricate as possible, so that at any given point of time you don’t bend from your core business values during the process of branding.

Here are a some questions you should be asking yourself and all the stakeholders before starting out the branding activity:

  1. What is the aim of developing this logo?

  2. What are our main business goals and objectives?

  3. What is our USP?

  4. Do we really need/have a tagline?

  5. Which of our competitors’ logo do we not like and why?

Branding does all the storytelling for your audience. Once you have nailed your brand game with these easy techniques, your audience will start recognizing your startup with little to no effort!

 

At Crayon Infotech, leading Startup Product Development Agency In Mumbai. We believe in creating designs that inspire by our touch of innovation in every design that results to stand our customer apart from their competitors. We believe in delivering a great design that not just amplifies the brand, but gives it an identity of its own. Clients view brand’s image as an integral part of our services. Because they aren’t only buying our service, but the status, prestige, and benefits related with the services.

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