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How to Write Financial Blog Articles That Win Audiences

 It’s easy to fall into the trap of dry, unimpressed writing, but the best finance blog writers know just how to spice up the copy to win audiences and conversions.

Here’s a quick guide for financial bloggers and a few tips when writing a finance blog.

1. Analyze Your Target Audience, Then Speak Directly to Them

Nobody likes being talked at – on the internet, talking at your audience is an excellent way to scare them off.

With financial blog articles, it can be simple to sink into that. However, you should be developing your unique voice in a way that creates a conversation with your readers.

The great way to speak to your readers? Understand their language, their demands, goals, and desires.

You can classify those things with a target persona. You can think of a target background as a case study of your readers. It can penetration insight into what topics you should discuss, what you should avoid, and how to approach conversations for the best possible reception.

I also recommend that you:

  • Determine your target audience as narrowly as possible. Finance is such a huge topic that it’s better for you to define the scope of your blog as narrowly as you can. That also enables you to develop your content differentiation factor.

  • Recognize your audience’s reading level. A finance blog written for investment experts will sound very different from one intended for the general public.

  • Include the human element. Finances can be a touchy, emotional matter. So, don’t be afraid to approach the human element of the conversation to get in touch with your audience.

2. Give Your Financial Blog Readers a Reason to Read

With every financially-centric blog, your post, get in the manner of putting yourself in your target audience’s place and asking yourself: what’s in it for me?

People (usually) don’t go looking through financial blog content unless they’re fans on the topic. If they’ve arrived on one of your articles, chances are they’re looking for advice. Therefore, pay special attention to the value that you’re providing by highlighting the distinct benefits of each article. Do:

  • Make tips and advice as actionable as possible

  • Break down concepts and leave your readers feeling more knowledgeable than they were

  • Layout the key points and benefits early (an introduction is a great place) so readers understand what they’re getting and why reading this blog is worth their time

  • Share your unique wisdom and perspective 

3. Use Your Blog as an Opportunity to Build Relationships

The great financial writers know that the industry is used to thinking in terms of (and emphasizing) relationships, so they take care to demonstrate this in the content they generate.

If you’re approaching each blog as a conversation with your readers, you’ve already taken the first move toward building a relationship with them.

Now, take it a step further.

In 2020, readers want to get that you’re there to provide value and to be of service beyond simply doing what it takes to win a sale. Readers turn to customers when they not only feel good about the product, but also the company providing it.

Why? Focusing on building relations sends the message that you care about the experience your customers have with you. According to PwC, 73 percent of customers will stay loyal if that experience is a satisfying one.

So, grab the opportunity to show your readers you care. Always remember this:

  • Showcase your transparency with author bios and credentials directly listed 

  • Use compelling CTAs to encourage your readers to interact with your brand further

  • Invite feedback via blog comments or other methods

  • Create content that gives your readers part of your story

4. Get Catchy with Financial Headlines

Mastering the art of headline writing important in content writing, but it’s especially crucial for financial blog writers. Why?

Because when 73 percent of users are skimming your blogs, what are their eyes going to catch?


When it comes to financial blog content, use catchy headlines that highlight what’s in it for the reader. Analyze headlines that indicate an article will:

  • Make life easier

  • Show the reader how to do something

  • Present information backed by science

  • Share hard-won wisdom or personal experience

  • Provide a fresh take on an overdone topic


Need for Expert Financial Blog Writers? We Got ‘Em!

finance blog writing is its own pot of fish bait.

From satisfying Google’s special quality needs to crafting engaging, accessible copy, you’ve got a lot on your hands. I’ve given a bunch of tips for you to get started writing a finance blog, but expert financial article writing services in Mumbai can also help in a much better way.

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