Advantages of having your own ecommerce website
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In recent times, there are many platforms available where you can advertise and sell your products online. For eg., Amazon and Flipkart are famous platforms for showcasing your product line here in India. However, there are many hindrances to advertising your products on these platforms that eCommerce businesses often overlook.
The benefits of having your individual eCommerce website far outweigh the benefits that these platforms provide. Below are the main reasons to have a self-hosted eCommerce website given by Digital Marketing Company In Mumbai.
1. Full control
Since your eCommerce website is hosted on your server, you have full authority of the website and can make any required changes like renewing the product information, changing prices, deleting products etc. at any given time.
If you have products on 3rd party websites, making changes is hard, as it has to go through several processes. So you have to plan before, as you cannot make immediate changes.
2. Minimal effect by changes in policies
Having your products on 3rd party websites would mean you will have to follow with the terms, conditions, and policies listed by that website.
Violation of any such policy brings penalties or fear of taking down your products from their website. This would finally impact revenue. Also, changes in governmental policies affect these 3rd party site’s revenue. Taking this into consideration, they may choose to close down their website or move out of their business from that country completely. You are then left with no choice but to have your own website.
Though you have to comply with the essential requirements of an eCommerce website, on your self-hosted eCommerce website, you are your own boss. You may change things on the website as and when you need, without worrying about compliance.
3. High Commission Rates
The third-party sites often charge huge commission rates to display your products. This makes the prices of the products costly for the end customer. Moreover, you can’t offer discounts to the buyer if the policy of the website does not allow you to.
Since a self-hosted eCommerce website enables you to fix your own prices, you are free to change the prices at any time. Plus, you can offer discounts when you feel like to increase sales.
4. Add on functionality
With your self-hosted eCommerce website, you can add new functionality wanted to your website. This can be a live chat to communicate with real-time website users or inserting your Instagram gallery. Since you have complete control, the possibilities are endless.
There is no doubt that a self-hosted eCommerce site will benefit your business than just posting the products on other websites.
Businesses sometimes look this as a larger expense. But when you take the above points into consideration, it in fact gives a major return on investment.
Start gaining new customers by getting your own eCommerce website from the best website development agency in Mumbai. Contact us today to discuss how we can help.- Get link
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