DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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A Step by step guide to creating the best Influencer Marketing Strategy

 Social Media is revolutionizing the world, and we all are witnessing it. Brands are finding it very difficult to get noticed on social media than ever. The way brands are connecting with customers has changed drastically. Marketing on social media has become more of an influence, therefore brands find influencer marketing the need of the hour. 


According to a Blogmint survey found out that 90% of marketers intend to launch at least one campaign with influencers within the next 12 months. Influencer Marketing is not only to identify and have a network of top influencers for your brand but also to have a proper influencer marketing strategy in place.

Why does Influencer Marketing work? It’s because influencer marketing is more like a word-of-mouth tactic wherein Influencers are promoting the products within their particular niche that they engage with daily. Customers believe their peers, friends, and people they admire, that’s where influencers play an important role.

A step-by-step guide to creating the best Influencer Marketing Strategy

The prime 3 goals of an influencer marketing of Digital Marketing Company In Mumbai for brands include brand awareness, reaching the new and potential audience, and gaining sales and conversions. 

1.Determine the Goals 

While you have determined to opt for the Influencer Marketing Strategy, you need to set your goals of what you wish to accomplish from the Influencer campaigns. Create SMART goals with measurable KPIs such as 

  • Brand Awareness

  • Growth in Followers 

  • Increase in Engagement

  • Website Clicks 

  • Product Sales 

2.Define your marketing campaign audience

Irrespective of working with any kind of influencer’s your audience would be the same. Every influencer has its own style of presenting the brand and not all of your audience would fit in there. Nevertheless determining your buyer’s persona and following it with the right influencer is what is essential. 

Before searching for the influencer, a beforehand work is need to determine your brand’s buyer persona that would assist you to determine the right influencers and content that would engage them. 

3.Set your budget and find your Influencers 

Criteria for finding the appropriate influencers for your brand. 

1. Reach – How well the influencer can reach your audience or to how many crowds will the campaign be exposed to. This criterion decides the reach and visibility of your brand.

2. Relevance or Expertise Criteria- Is your brand related to your audience with a particular influencer. The influencer should have the proficiency in your brand category for them to be aligned with the content and the audience they are reaching out to.

3. Resonance- How well the influencer can drive moderate engagement such as an increase in followers, website clicks, product purchases. The result and memorability the influencer brings to the brand.

Start Off your search for the appropriate influencers. Recognize what kind of influencers you would need for your brand depending upon the objectives to want to achieve. 

Micro or Macro Influencers?

Contemplate the type of influencer you require to reach out based on your goals and budget. A micro-influencer with followers around 5-10K is likely to create brand awareness and engagement. 

A macro influencer with followers around 50-100K or more is likely to make more results.

4.Choose your Influencer

Now that you’ve decided on the aims, budget, and type of influencers here are some questions that you need an answer for before you prefer the influencer for your brand.

  • Is the influencer personality aligned with my brand?

  • Have they worked with any competitors?

  • What is Influencer’s audience?

  • Is my target audience on the same channels that are mainly used by the Influencer?

  • Is the budget-making sense to work with this type of Influencer?

5.Content and campaign expectations

Once you’ve decided the Influencer, it’s time for you to combine them in your campaign.  Work with your marketing experts on the campaign content and messaging that will go across with the influencer.

Ensure you are specifying your brand guidelines- your brand tagline, voice, and vision so the influencer can be in sync with your brand. 

Clear the campaign expectations with your influencer to have a fair understanding. Assumptions to review are as follows:

  • How will the influencer be paid or rewarded?

  • Duration of the campaign?

  • How will you be communicating with each other?

  • Other particular expectations that you wish to add specifically 

6. Track and Measure

Keep an eye on your campaign performance during the campaign and lastly track and measure the influencer marketing campaign results with respect to reach, brand recognition, clicks, conversions, follower count.

Wrapping up:

Influencer marketing strategy has become a very popular strategy for brands to invest in. Where your reach for potential customers ends that’s where the Influencers step in. 

Hopefully, you’ve got a clear idea about how to plan your Influencer strategy, so begin with your Influencer marketing strategy with Digital Marketing Agency In Mumbai today so they can help to establish new and lasting relationships with your target audience.

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