DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI data, will
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How To Calculate the value of content

 It's in 2020. There's no escaping that (high quality) content is important for business success. So why are we still struggling to have effective processes around content creation? website content writer services in Mumbai has given some key measures for calculating the value of content.


Calculating the value of content

Attribution model

The most useful check to see if your content is working is to see if your organic traffic is converting into leads and sales. To do this, you will have to establish an end-to-end attribution model for both online and offline conversions.

A/B testing

Another option is to try A/B testing, notably for landing pages. Constantly tweak until you get a sweet spot that has emerged from a data-driven approach to content.

Traffic

If your content is contributing to enhanced organic traffic on the site, it is a great measure of the discoverability and readability of your content

Social shares

Are visitors liking and sharing your content? This way of engaging content gives the natural air of shareability. For example, this becomes a great performance marker for your website if their content is shared online.

Links

Is your content ‘earning’ inbound links from high rated websites? Others linking to your content is a great measure of your content quality.

Comments and engagement

Comments on blogs and engagement with content such as polls, quizzes and contests are also the best to measure to see if users like what you create.

ContentWriting.In are a Google award-winning Content Writing Company with a team of expert writers who work on content creation as a mix – science, art and business. The creative creation of content is done to enable discoverability across media. This content then undergoes an overlay of creativity to make sure it is engaging. The business bent of the content is covered so that it acts as a driver for your brand goals. It is customized based on the requirement of your brand – website, social, microsites, lead forms, images, text, infographics, videos, AR, VR and more to make it relevant in the form it will be consumed.

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