LinkedIn is without any doubt a single platform with umpteen organic reach at this point in time. We are a Social media marketing agency in Mumbai, have been exploring the power of LinkedIn for personal branding, networking, hiring & general function for the past 6 to 8 months now.
we kept experimenting with a variety of posts on LinkedIn, with various formats, different tone, structure, and so on, to try and know how to get my word out in the best possible way.
Before providing these details, let’s try and understand what trending really means!
Content on LinkedIn goes trending for a specific hashtag.
Key learnings on how to get your post trend!
1. Longer content:
Most posts that go trending have a minimum of 150 words in the post copy.
2. The start matters the most:
Whenever you write longer content on LinkedIn, LinkedIn shortens your content with “See More” when your post-show in your connection’s feed. When people ‘engage’ with your content by clicking on “See More”, LinkedIn loves it. Therefore, typically use an open-ended question, which makes people want to read the complete post.
3. Avoid links in the post:
Like any other social media platform, LinkedIn not likes it when you have its readers leave the platform. Hence, always avoid website links in the content, rather than post them in the comment section. Although it’s NOT true that posts with links don’t trend, I have seen that occurrence enough too.
4. Use generic & short hashtags:
Unlike Instagram & Facebook, LinkedIn allows you to use generic hashtags. Hence common hashtags like #thankyou #gratitude #inspiration #innovation #workfromhome etc. should work best for you. It does not matter where you put these hashtags. You can use up to 6-8 hashtags in your content.
5. Keep your content structured well:
LinkedIn wants users to spend more time on their platform. If you use a single big block of content that makes reading a bit difficult, it could decrease the number of people who read the full post, and you could miss out on the trend. In order to avoid this, divide your content into smaller sentences, and close the post with a question.
6. Post content that encourages engagement:
LinkedIn rewards you when you have users on LinkedIn to spend more time on the app. So when you put content that others want to participate with, your content goes trending!
7. Time of post:
This is a no user, don’t post at 3 AM in the morning. Like all social media platforms, the algorithm is that the number of engagements you get in the first some hours of posting the content.
8. Tagging helps:
Tagging influencers & companies you know personally can help you get some brownie points.
9. Sharing your post URL on other platforms:
You can also share your content on other social platforms like Whatsapp, FB & Twitter. LinkedIn likes it when it receives incoming traffic from various sources to a post.
10. Keep experimenting with emotions!:
Keep bringing out various emotions in your content. For us, “gratitude” has worked the best.
There you have it!
Implement these tips or let us as a Digital marketing agency in Mumbai, help you to implement this strategy for you!
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