Having quality content is of utmost importance for any website, but “quality content” can mean different things to different people. In reality, it is more about what matters is your content is decent to the readers and provides them with whatever they’ve been looking for.
A pillar post is a technical term that means an important article that can serve as a strength for your website. ContentWriting.In Content Writing Company In India suggests you have in-depth pillar posts that directly target the audiences.
Let us see why we use pillar posts:
To Stand Out from the crowd
Superior quality posts can help you in establishing yourself as a great blogger, Readers will take notice and will consider you an expert in the field. You can use pillar posts to your profit by creating detailed, customized, and interesting topics. It is also crucial for your branding.
Helpful to Readers and Visitors
A successful blog is not the one that only creates traffic for your domain, but should also cater to genuine content that is helpful to readers/visitors. Although, high chances are that readers will be given attention to informational pillar posts as they can learn a lot from free content.
Evergreen Content
Evergreen content will always be in demand. Trendy content can quickly become outdated.
That being said, not all pillar posts will be evergreen, but most of them are. For an evergreen pillar post, you may update it now and then, but the topic has to be something that will be a relevant long-lasting. These kinds of content are helpful because they can attract traffic even in the future, unlike the new trendy topics.
Attract Email Subscriber
A pillar post is the best source for enticing email subscribers. When you post blog content, the goal should be to provide enough information.
For SEO Purpose
Pillar posts are known to rank top on a search engine like Google.
Google pushes those blogs who are lengthy, in-depth content with lots of keywords and phrases that naturally occurs in the article. With an in-depth pillar post, you are more likely to use keywords to rank high on the Google search.
Social Media Shares
Readers can share pillar posts through FB, Instagram, etc. Quality content will surely get hundreds and thousands of shares on social media like Facebook, Twitter, and LinkedIn.
More shares=More visitors=More Exposure
Final Words
Pillar posts need a lot of time and effort, but the result is amazing. We, ContentWriting.In, a leading website content writer can help you find the great content, curate it, and personalize it just for you.
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