DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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3 TIPS FOR MOBILE MARKETING

Did you know that Indians are now spending approximately five hours per day on mobile phones? Chances are you’re reading this article on a smartphone at this time. With so many people spending a lot of time on mobile devices, it’s very important as a business owner, you need to think about how you can get in front of those consumers.
Here are some ways you can use as a Digital Marketing Agency In Mumbai you can capitalize on your target audience time on mobile.

Make Mobile-Friendly Website

One of the main goals for online marketing is to drive visitors to your website, and that goal can achieve form mobile devices. Google announced In 2015 that we are getting more searches happening on mobile phones than on desktop computers. And, now, Google has switched to mobile-first indexing, which means they look at the mobile version of your website instead of the desktop version and deciding the source of a particular site in search results. This means that having a mobile-friendly site is very crucial to the experience your potential customers have, and it can influence where Google shows your website in search results. Website developers in Mumbai 
Responsive sites resize your images and content to fit within almost any-sized phone screen. Website developers in Mumbai can create websites that allow the visitor to easily read your content and interact with your site without needing to scroll or zoom in. Other common characteristics of mobile websites include static images, a navigation bar that is simple to use, and not using software phones typically do not have such as Flash.

Make Your Search Ads Visible on Mobile

As mentioned, more searches are now occurring on mobile devices than on desktop. This not only affects your site but also your text ads. On a phone, the screen is smaller than a desktop or laptop, which means that fewer ads will show up on search engine results pages before people have to scroll down. And, if searchers can find what they want on the first or second position, they are likely to not scroll down. If you would like to attract potential customers with your ad, let them understand that they can smoothly make a purchase from their phone. If you would prefer the client to call you or visit your location, you can add a phone number extension or an address extension.

Target Mobile Users with Geofencing

if you could target your potential customers based on where they are around town then it would be great. For example, if you are a sporting goods store, you would possibly want to show ads to people at local gyms. Geofence marketing gives you a chance to do just that. Since we are spending so much time on our phones, that means we are also bringing them with us everywhere. Geofencing allows you to create a virtual fence around a particular area, and when someone walks into the area with their phone they are eligible to be served an ad. These ads can show on popular apps they are using. And, with Crayon Infotech’s geofencing solution you can track which customers walk into your business after seeing the ad.
Being able and ready to advertise on mobile devices should be a key strategy for your marketing plan. For more information on how to get started, Contact Us.

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