True Content marketing professionals will surely be aware of the fact that both content marketing and Search Engine Optimization are two different sides of the same coin. Both are important players in a successful online marketing strategy. SEO can not take place without content be optimized.
Dofollow links won’t bear fruits as they used to
SEO is dominated by ‘dofollow’ links. The ‘nofollow’ links were almost ignored by Google. Back in those days, whoever had the more links automatically got to climb the ladder and reach the top of the search result pages.
Quality of the content takes the place of a number of links
Today, Google is smart enough to find and penalized low-quality content. That means the content which is ‘stolen or copied from another website is of no use as it isn’t going to rank well in the search engines. And do you know what does that means? It means that all those lousy articles you exploded to get a bunch of easy links has come down to haunt you back. Want a way out of it? All you need right now is a flow of high-quality content which will help you reach the top of the rankings.
Productive links through qualitative affiliations
These changes have given SEO a fully different spirit than it did a few years back. As long as search engines exist, there has to someone reaching the top. The only difference today is that the search engines are actually judging you based on your content quality. For instance, if you publish an interesting post on a website in your niche, you will have a link showing at your site. Now, when people share your post on their sites, you will end up with a lot of quality links pointing at your site. You see that you are still building links, but in a different method as you did some years ago.
You have to keep in mind one thing for your SEO strategy to be successful is that you have to focus on the best content marketing strategy. If you ignore the quality of your content, then search engines will ignore you.
Get quality content to rank higher on SEO let’s Join your hands with a reputed and experienced content writing company in India that might move you in the right direction. Our company will have an expert team to help you get everything right from the very start.
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