DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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HOW TO DECIDE YOUR FACEBOOK AD CAMPAIGN – A HIT OR A MISS?

We, the members of the human race, are regularly making use of the ever evolving technology. And now every part of our life has gone digital, taking even the business end there. From advertising to selling, every facet has gone digital.

Since social media sites are very popular among the masses, targeting the consumers there has become extremely simple. Social Media Marketing Agency In Malad is available to make your facebook campaign successful. Facebook has now become one of the leading development grounds for business and advertising, since it is used by one and all. The exposure is unlimited and so are the business opportunities, if the advertising hits the target.

Often, ‘Likes’ are considered the primary parameter to measure the success of the ad campaign, but that’s an urban myth. Depending on the intent, there are various parameters to suggest if it will fly high or fall flat. To rate the success of the ad, reach, impressions, engagement, and conversions are the important factors to be considered.

The main concept behind advertising is ‘To Sell’, but before that it’s also for exposure, visibility, visits to the website, engagement (likes, shares, comments) on the Facebook page.

So let’s take one objective at a time and look at the different principle to see how they can be tackled with ease

To Generate Leads
Advertising, usually, is done for people to notice the brand. So when the same is done for Facebook ads to get the users to visit the website, the likes and comments shouldn’t even be on the list to judge; although it’s a good side benefit if you get them.

What should be taken into consideration are the number of visits on the site (it’s important to have one) and the CTRs (click through rate) to keep a number on how many new users/visitors you got on the website.

So the rate of achievement of the campaign is directly proportional to the number of new users/visitors on the website.

Branding And Awareness Campaigns
When you want the world to know about your new started company, the online ad helps you in gaining visibility. The impressions and reach of your ad matters here. Not just that, the Facebook page of the company is also of extreme importance. So it is necessary that the Facebook page is pretty and fun as only then the users are inclined to engage.

Here the likes, shares and comments can help the campaign.
So the more engagement on your page, the more positive outcome for your ad campaign.

For Sales
The ultimate goal for any business is to sell and it’s not dissimilar even for the ads on Facebook. So to assess if the campaign has been a crowd-puller or a flop, the aspects to be considered are the number of clicks, the number of conversions, the number of add to carts and the number of actual sales.
Keep calm and create your Ad campaign. Who knows? It might go viral!

We are Crayon Infotech - Digital Marketing Company In Malad, a Mumbai based agency having 8 plus years of experience in brand building. We build brands from ground level and uplift the existing brands to another great level.

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