What are the great practices for content promotion? Obviously, we involve social media sharing, SEO, digital advertising, also cross promotion across websites, social media pages, Copy Writing and through email. These are all best ways to get the word out about the valuable content that you have to offer. However, there might be other ways to get an edge on the competition and that’s through the use of press releases. Using a wire service helps you to reach new audiences and builds relationships with promoters or influencers in your industry.
First you need to determine your goals for the press release. Do you want more traffic going to your website or are you hoping to increase sales? Be sure to set a significant goal.
Then decide on your press release format, which may be a little dissimilar for content marketing promotion. Here are a few examples:
Full Content—If you want your content read in full, then publish a full blog post in a press release. Make sure to include back links to your website so that readers have the opportunity to learn more about your company.
Short Promo—A short promo highlights a few passages from your post and gives the reader few key takeaways, while encouraging them to visit your site to learn more.
Multiple Content Pieces—Another short promo that highlights various content pieces linked by a similar theme. Be particular about which ones you include and keep the number of links small.
Remember that all press releases should include the following:
Catchy Headline—You want something stylish to draw readers in to your release.
The Lead—It needs to summarize what the press release is about and provide the most significant facts.
Who, What, When, Where, Why & How—Whatever information is not included in the lead, is written in detail.
Contact Information—Give them a way to get in touch with you; drop your website link and social media page name.
When you have written your press release, decide where you want it distributed. The last step is measuring your outputs. Take a look back at the goals you had determined for the press release and notice what you achieved and where you fell short. Use this information to adjust your next campaign.
We are ContentWriting.In - A Content Writing Company In India. Our teams of marketers, content marketing consultants, creative writers, animators, graphic designers and data-driven strategists work with clients across different subject matter specialties. We design and execute energeting content marketing campaigns that will attract your audience and push leads through the sales for your business.
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