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Why Content Marketing? As a business, crafting valuable, unique, compelling content providers to the audience, rather than asking them for something. Content writing is a strategic long-term approach to improving a brand’s visibility and earning trust. Not only is content marketing more effective, it also costs less. Research by DemandMetric states that content marketing costs 62% less than traditional marketing and generates leads about 3 times more. In fact, conversion rates are nearly 6x higher for content marketing businesses. Our Content Marketing Services List Includes Blog Posts Creation A blog can be one of the most vital tools to educate and inform your audience and cultivate loyalty. We can help with research and development, planning an overall content strategy, and maximise your content calendar with fresh and unique content, designed for both humans and search engines. Infographics Design Infographics are becoming a vital part of storytelling - helping you t...

If you are a blogger, SEO executives, business owners then here I am going to share with you some secrets hacks about SEO.  SEO hacks that Digital Marketing Agency in Malad follow, just go through them.  1)Remove broken links  This is an important step in order to make your website free from broken links. Just go through your website on a regular basis and check if any links which are showing 404 errors replace them with useful links. 2)Avoid orphan page Pages should not be left without interlinking to the website. No interlinking, it means you’re restricting its search engine visibility, one more thing interlinking is one of the main factors of ranking. 3)Keywords Search those keywords that you’re missing out in your content & your competitors are getting high ranking because of those. Use them in your website content. 4)Navigation Easy navigation is important so that it is helpful for the user to scroll through the website and find proper i...

Top Three SEO Trends For 2020 Hi, I’m Kimaya! I’m part of the SEO team here at Crayon Infotech, a Digital Marketing Agency in Malad , and I’m here to share with you my top three SEO trends for 2020.   1.Creating Content This first one is getting more and more crucial: content writing. This means creating useful and high-quality content rather than trying to stuff keywords and spitting out poor content just to rank better in search engine result pages. Google is knowing and analyzing content better all the time – so just write original, write for the user and engage them. Keeping users on the page is most vital for rankings within the end of the day, as search engines monitor behavior on the page and use these as indicators of the page’s associated with the query. 2.Utilizing Structured Data My second top SEO trend is to use structured data. you'll know this as schema. There are tons of varied schema out there, and they’re there to assist you price bits of k...

What Is Content Marketing? According to Content Marketing Institute, “Content marketing is a marketing method of creating and distributing valuable, relevant and regular content to attract and obtain clearly defined audiences – with the aim of driving profitable customer action.” Why Content Marketing? Perhaps more imperative than understanding what content marketing is, is understanding why content marketing is essential to your business? First we need to know the four steps of the buying cycle: 1. Awareness. Prior to awareness a customer may have a need, but they are not aware about your product or services. Hence there is a solution. 2. Research. When customers are aware there is a solution, they will accomplish research to educate themselves. For example, a car buyer will try to find out what various types of cars exist, and which one will fit their needs. 3. Consideration. At this point the customer starts comparing various products from different vendors to make ...

How do you create content writing that accomplishes all your need for publishing. It isn’t sufficient to recycle the blogs that everyone else is posting. While there are some online resources that can help you decide what your target audience is looking for, the great way to do this is to go directly to the source: your customers. Here are 10 ways to engage with your online audience.   1. Connect with Your Audience Face to Face Naturally, the best way to find out what your customers want is to ask them. If you’re in a role where you already have face-to-face contact with your customers, this is easy. Go live on your social media and contact directly. Create questions and post on social media platforms. Or Make voting posts. Revert on comments from the audience.  2. Get Your Customer-Facing Staff Involved If you regularly interact with customers, then it makes good use of their insights. Get these people included in regularly soliciting customer feedback. Find o...

Crayon Infotech - A Social Media Marketing Agency In Malad , A Facebook Advertising Expert went over tips for setting up Facebook ad campaigns to reach your target audience, including how to create compelling images, copy, and calls to action. Here are some of the key takeaways to keep in mind when creating the best Facebook ads. Defining Your Goals & Make Campaigns Facebook can help you fulfil several goals for your business. Goals can involve: Increasing engagement with your posts Gaining followers Increasing brand awareness Increasing website visits Getting more conversions It’s important to decide which goal (or goals) your business wants to accomplish before choosing the type of Facebook advertising campaign you’re going to run. Through Facebook advertising, you can create local awareness campaigns, website click campaigns, and retargeting campaigns. A local awareness campaign is a best option if you want conversions and to build brand awareness,...

What is UI Design? The “UI” stands for “user interface”. It is the graphical layout of an application. It includes the buttons users click on, the text they read, the images, sliders, text entry fields, and all other items the user interacts with. This includes screen layout, transitions, interface animations and each micro-interaction. Any type of visual element, animation or interaction must all be designed. What Is UX Design? UX Design is the process in which design teams use to create products that provide significant and relevant experiences to users. User experience is decided by how easy or difficult it is to interact with the user interface elements which are created by UI designers. Here are five more benefits of UI/UX Design:   1. Customer Acquisition Successful user experience and design provide a competitive benefit. They will likely overtake price as key brand differentiators that draw attention to new customers. Great UI/UX is more than just effectiv...

What are the great practices for content promotion? Obviously, we involve social media sharing, SEO, digital advertising, also cross promotion across websites, social media pages, Copy Writing and through email. These are all best ways to get the word out about the valuable content that you have to offer. However, there might be other ways to get an edge on the competition and that’s through the use of press releases. Using a wire service helps you to reach new audiences and builds relationships with promoters or influencers in your industry. First you need to determine your goals for the press release. Do you want more traffic going to your website or are you hoping to increase sales? Be sure to set a significant goal. Then decide on your press release format, which may be a little dissimilar for content marketing promotion. Here are a few examples: Full Content—If you want your content read in full, then publish a full blog post in a press release. Make sure to includ...

Today the world is witnessing a digital revolution across all the industries and sectors. The development of technology has led to the advent of an excess of digital marketing methods that are being embraced by brands of every scale for years now. Whether it is a startup, an SME, or an MNC, digital marketing works for every business, if done accurately. Digital marketing refers to executing the process of marketing online.   Education is a speedily changing industry, and social media plays a vital role for transformation. Establishments and institutes everywhere are now utilizing the power of digital platforms to improve their reach, to expand their growth, and to meet their goals. At present, a brand vastly relies upon its digital presence for not only building credibility, but also for fulfilling its business vision.   It’s the same when it comes to the education world; colleges are broadly focusing on being adequately visible on the internet. One ...