You are going to have a main topic which is also called cluster, which is built around the pillar page and it would cover a specific topic that is related to your business, products and even services. This is going to be the page where all of the fundamental and frequently asked questions would be fully answered and it should have everything that anyone might want to know. By creating these pages that answer the questions that most viewers would have, then the search engines will get to see that the content you are putting up is very informative and relevant.
You should also think about how this type of page is different from your regular blog post or web page. First off, this type of content is often a lot longer than any of the average blogs or website pages and it also has a table of contents or even chapters that make navigation easier. If any Digital Marketing Agency In Malad is going to be creating a pillar page you want to make sure that the topic would be able to have some 20 to 30 posts. These posts are going to be linked and should answer some main questions, containing the basics of why, where, when, what, who and even how regarding the topic while staying relevant.
The pillar page is the page that focuses on a topic at a high level while supporting pages addresses specific related topics in more detail. These pages are linked together using appropriate anchor text.
How You Create Your Pillar Page
There are going to be different steps that you are going to need to take when it comes to creating your pillage pages and you should know them. These steps include:
1. Strategize
2. Creation of topic cluster
3. Write the content for the pillar page
4. Edit the content
5. Design
Knowing what is becoming more and more famous in terms of SEO is critical and you should make sure that you are keeping up-to-date. This pillar page will help your users and customers find all of the information that they need in an easy to read place with links all over. The more links that you have and the more questions that you are answering while keeping the information relevant, then your site would rank higher on the search engine results.
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