DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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What is Image SEO? And How to improve it?


Image optimization means to reduce your page load time requires reducing the file size of your images without sacrificing quality. It is also known as image SEO. It helps in getting your images to rank on Google and other image search engines.
Many Digital Marketing Agency In Mumbai will help you to improve your SEO with this strategy.
Being an important part of SEO, Images also need to be optimized for search engines. To improve image SEO includes the following tips:-
1.Customize Image File Name:- The first step of the Image SEO is to give a Correct file name for your images. Image file names will help to alert Google and other search engine crawler's image with the help of image file names.
2. Choose the right Format:- There are many image formats to choose from, the PNG and JPEG are the most common for the web.as these formats give you Compatability ease in various terms like color and cleanliness, browser compatibility, etc. 
A)PNG: Produce finer quality images, but comes with larger file size.
B)JPEG: Possibilities to lose image quality, but you can adjust the quality level to find a good balance.
Prefer to use JPEGs for bigger, more visual images taken by a photographer. But, for daily use, PNG is the best way to go.

3.Alt text and Title text:- Alt text and title text plays a vital role when the image fails in loading due to various issues. It also has chances that the user had disabled the images in his browser or maybe the user is visually impaired and may use a screen reader. In that situation, alt text and title work out to know about the image.
4. Responsive Images:- Always try to use images such as they can easily accessible through all types of devices i.e. Desktop, Mobile and Tablet.
5. Size of images:- It is a significant factor that has impacts on the website. If the size of the image is too large, then it will reduce the speed of the website. So whenever choosing an image, try to choose a file small size images that don’t slow down the speed of the website.
We are Crayon Infotech Mumbai based leading Digital Marketing Agency in Malad, India offers high-quality SEO, SMO, SMM, PPC, Branding & Creative Design and Web Development services worldwide by offering technology-driven digital media solutions. Crayon Infotech offers enterprise website design, SEO, user interface design and branding services to customers across the world.

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