There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more.
But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time. Crayon Infotech - Digital Marketing Agency In Malad is working hard these days.
If you’re a small business owner or entrepreneur, you probably have additional questions like this:
How is COVID-19 going to affect my business?
How should I market my business during this time?
SHOULD I even market my business ?
To answer that last one, absolutely yes.
Let’s look at a few ways the rest of us can utilize digital marketing to come out on TOP!
Marketing Strategies That You Can Utilize During Coronavirus
1. Social Media Marketing
People are spending more time online now. Many adults are working from home, kids taking classes at home and people in general trying to stay in as much as possible during the Coronavirus, people are sticking to social media right now! Your business page will get high reach, engagement and time spent on social platforms. Put your brand in front of where your target audience is scrolling.
2. Search Engine Optimization (SEO)
Given the nature of your business, is it common for the audience to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page. For those who are well known with SEO, you know that it is a process that can take some time- unless your competitors pause their SEO efforts!
3. Email Marketing
For B2B businesses, take this time to develop your existing leads via email newsletters! Establishing that brand-consumer trust is valuable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to establish trust.
4. Social & Google Advertising
When business slows or faces uncertainties like they are now, it’s a common reaction for business owners to want to stop all advertising efforts. Why continue spending money if consumers are not actively purchasing as much, right? Wrong! First of all, it’s crucial to note that not all consumers are tightening their wallets. Advertising on social media and Google keeps your brand relevant and in front of your target audience so that when they will get ready to purchase, they purchase from you and not your competitors.
Tips For How To Execute These Marketing Efforts During COVID-19
Benefits of continuous Marketing Efforts Through COVID-19
What are you able to expect from your marketing efforts during this point period? Let’s take a glance .
1. Get before Competitors
Anything you are doing now that your competitors aren't doing is putting you ahead. consider it sort of a race. albeit you’re running slow, you’re still lapping everyone who’s sitting on the couch!
2. Learn More About Your audience
It’s always beneficial to find out more about your customer base. What are their pain points? Their buying behaviors? What motivates them to purchase? The more you understand about them outside of their demographics, the more strategic you'll be in creating content that converts them into customers. Your research can equip you with the power to make content that addresses their specific needs. you'll position your product or service as an answer to your audience’s specific problems. Taking this point to find out more about your customer base will allow you to be strategic within the language and imagery you employ in your content moving forward.
3. Build Relationships With Potential Consumers
Whether you’re a B2B company that must nurture leads or a B2C company that must “warm up” potential customers, every business can enjoy guiding potential customers through the sales funnel. Why let this point attend waste? Use this point wisely to create real relationships together with your potential customers and convert them into a paying customer.
4. maximize Customers able to Purchase Now
So many businesses are temporarily closing down for COVID-19, narrowing down the public’s options of where they will address goods and services. If you’re open for business, let people know! Continuing to plug your business through the Coronavirus is often as simple as letting customers in need know that you’re here, you’re open and you'll provide your product or service like usual.
5. Set Yourself Up for fulfillment Post COVID-19
This is the foremost important advantage of all of them . At some point, the Coronavirus will pass. When that point comes, does one want to be ranging from scratch together with your marketing again? Or does one want to be leaps and bounds before the competition, building on the efforts you’ve already put into the past few months? We all know that the majority of business owners are long-term-minded anyway, so don’t let the Coronavirus deter you from that forward-thinking mindset.
Now is not the time to prevent marketing efforts, it’s the time for you to be even more strategic in implementing them! We are a Digital Marketing Agency In Mumbai, are taking their own advice and so are our clients, and so far all we’re seeing is more results. Some of our clients are getting even double the amount of results as usual! If you want to invest in marketing but are nervous to or don’t know where to start then, don’t worry! we’re here for and trained to do it. We can guide you every step of the way. Contact us today to get started.
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