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Writing an effective press release

 Even though each company or individual can follow a unique format when it comes to press releases, it is important to keep the following tips in mind while writing press releases so that they can make the most impression on the audience and benefit your company/persona: 


Establish your goals: Before you even begin the process of writing a powerful press release, it is vital that you set some definite objectives for the same. You could consider answering the following questions in the objectives:

  • Who is the press release for?

  • What are you trying to accomplish through it? Distribution of information about the company? Introducing a product in the market and rising sales through awareness? Or Sharing information and conclusions of the research. 

  • Will it just go out on social media channels or will even be printed in physical form in media channels like newspapers?

All these purposes will help you in building a successful strategy and you will be able to write an effective press release. 


Headline: This is the first thing anyone would see in your press release. Your headline should be appealing enough to make the reader feel the need to read the complete information. At the same time, it should have some mystery and not give out all the relevant information. Even though all you have to do is write one line, it needs high skills to write a crisp and catchy heading that almost literally forces the readers to go through the entire copy. However, ensure it is not just a fad. That is to say that if your press release is not worth the excitement it makes, it will only disappoint your audience. 


Length: Most of the press releases are compact, crisp, and to the point. It is important that your press release does not exceed the length of one page, or at the maximum, two pages if absolutely necessary. While keeping the length in mind, also think sending out all the necessary and relevant information without missing out on any point that may need further clarification. 


Use Bullet points and quotations: In order to execute the press release more interactive and easy to read, use bullet points to summarize the important facts and figures of the information being disseminated. Although it is not a common practice to include popular quotes or sayings in the press release, it can make for an interesting reference for media people who will share the release further. You can add such quotes by relevant people in the company as shown in the press release above.


Proofread & Copy Writing: Even experts are bound to make errors in writing. Even if you count yourself knowledgeable and well-versed in writing such copies for the press, proofread your writing at least 3 times before it goes out to the press to ensure there are no spelling mistakes or grammatical errors. You wouldn’t need to put yourself in an embarrassing situation like this, right? Also, get a second pair of eyes to look at the press release because sometimes one person going through similar content tends to ignore or overlook the common mistakes. 


Know when to send a press release: There are times when you can release a press release in a form that it gathers the maximum attention of journalists and readers alike. Send it on weekdays at timings when not many people favor to send out such information. This way, your release will not be lost in the crowd of information people/journalists receive on a regular basis. This time can differ for each industry. 

Know what will get the attention of your target audience: As per your goals of writing a press release, include something in the headline that will be of relevance and interest to your audience. 


Reflect the brand: Last but not least, a press release is just like any other part of marketing material and should reflect your brand. Embrace your brand logo and tagline. You could likewise include keywords or phrases and taglines related to your products and services. The color theme could also be related to the brand by using brand colors and themes. 

Conclusion

Content Writing is an expert specializing in providing press release services in Mumbai accomplish one very important element in writing an effective press release is that it reaches its objectives, whatever they may be. From setting the objectives to final proofreading and sending it out at the right time, all steps have their own importance. So make a checklist and get started with us!

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