DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Ways To Optimize Your Content For Voice Search

 The world is fast using voice search these days. With household and mobile voice assistance allowed by Amazon, Apple, and Google, more and more users are opting to search via voice rather than typing out the text.

So, Digital Marketing Agency In Mumbai is laying down a short groundwork for brands that are looking to leverage their content in this new user experience.

 

Search volumes in vernacular languages have risen as all mobile devices turn smart. SEO strategies are emerging in countries where numerous languages are spoken.

 

AI technology after voice search has also become a lot more correct with the rise in voice-assistant usage.

– The benefits of using voice command for search:

With voice verification technology becoming versatile and accurate, users are discovering more profits of using voice assistants for search.

 

  • Allows the users to multitask

  • Enables them to do things quickly as compared to other devices

  • Empowers them to get instant answers

  • Makes their day-to-day tasks relatively effortless

 

  • Think FAQ

There is a difference between the language that everyone uses in traditional online search and the phrases they use during voice search. While speaking to the consumers in person or on a phone call, they use similar phrases or words that they will use in voice search. Answer their questions after attentively listening to the phrases they use.

The site you own should be flexible enough to adapt to the search optimization process. Keep in mind the formation of the FAQ page. It isn’t required to have the traditional singular FAQ page.

 

  • Use structured data

The best way to optimize for search is to produce content that is relevant. There are a lot of ways to get search engines to understand your content and the way it should be categorized and ranked. To achieve this, one can use structured data.

Structured language is micro-data set in your code. Search engines can read this code and read your content better. Structured language is not visible to the people who are reading your content.

While searching for a recipe, the search results give cooking steps, pictures, and ingredients. This is because of the markup language, which is being used to highlight that kind of information on the website.

 

  • Mobile-friendly content

Mobile is a large source for voice search. Hence, your blog or site must be mobile-friendly. Invest your sources and time in cleaning up any issues. This will assist you to optimize for voice search. The basics of mobile-friendly content are:

  • Use enough white space.

  • Break big chunks into short paragraphs

  • Use bullet points and subheadings

  • Don’t use images that aren’t optimized

  • Be concise

 

  • Aiming for featured snippets

When you ask Google a question, it will accurate an answer it has taken from a site at the start of the first SERP (Search Engine Results Page). This is called as a featured snippet, answer box, or position zero. Google will answer your question instantly with the help of the information from that snippet.


The following methods will increase your chance of ranking as an answer box:

  • To rank above the fold of the page should be your top priority

  • Using keywords which are used in the answer box

  • Using Google Analytics to understand the keywords that users are searching for

  • “Also searched” questions are important

  • Google my business


Voice search is local. Therefore, the best technique to optimize for voice is by going local. This will assist your customers to locate you. Start by adding your contact information and location on your website in a place that’s easily noticeable. Ensure to include this on the footer or header of all your web pages. This creates it easier for your website visitors.


Apart from this, make sure you have a different contact information page. This should have your essential contact information along with an online contact form.


Local searches are of two types. The location is held in the search (e.g. digital marketing agency in Mumbai), or Google uses its location services to find out the user’s location (e.g. digital marketing agency near me). The second one is used little frequently and is a reason to take responsibility for your Google My Business listing.


Users will keep on using voice search as long as mobile phones are evolving. Voice search optimization improves mobile optimization, assists you communicate your content with Google, and raises your chances of being featured in the top results.


We are a top mobile app development agency in Mumbai providing high-quality mobile application development services of any category. We have worked with various brands, organizations, start-ups, and individuals to make powerful apps from a superb idea.

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