DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Mistakes that don’t let your content rank

 Have you been working on SEO for your website many times but are still unable to make your content rank? Chances are, you are making some basic mistakes. Google keeps updating its algorithm to make sure that only web pages with top quality content rank first on its result page. It also estimates more than 200 factors to rank results from web pages. And the unfortunate truth is that although there are billions of web pages out there on the web, only 5-7 rank on the first page of a search engine.


If you want to create your content rank on search engines (primarily Google), avoid making the following mistakes guided by Article Writing Services In Mumbai: 


  1. Your keywords are not answering the direct questions: The way the Google algorithm works is that it uses the keywords that webpages are optimized for with the questions that visitors ask for in the search engines. So the keywords that your web page is optimized for are not answering the questions on the topic, which in turn does not make your content rank. Using the right keyword research tools will assist you to find the most relevant keywords and you should start optimizing your content for them.

  • How to fix: While conducting a keyword search, study for longtail relevant keywords that have low competition. 


  1. You are not using links right: Whether it is about internal links or external links, linking is necessary for Google to get the niche and category of your website content. If you are not doing it right, it is hard for Google to make your content rank because it has very little reference. 

  • How to fix: To make your content rank, enter outbound links to authority websites within your domain to establish the understanding of your industry and entering inbound links to help Google understand your website.


  1. You are overusing keywords: You might think that in order to get your content rank at the top, you require to not only optimize your content with keywords but overstuff it. However, Google acknowledges overstuffing as a way of spamming. 

  • How to fix: Search out the right keyword density for the length of your content piece and optimize your content as per the quantity, don’t over-optimize.


  1. Your content length is not optimized: If you are posting small content on a website thinking that your audience does not have a great attention span, you are in for a surprise. Often when visitors open a webpage looking for answers, they want in-depth information on the topic from the same link. 

  • How to fix: Write content articles with an average length of more than 2500 words. Google prefers long-form content because it gives better utility to the readers. 


  1. The loading speed of your webpage is slow: With everything accessible at the click of a button, a slow web page that takes too much time to load not only produces a bad user experience but also affects the ranking of your page. As per Google, the speed of the loading of the site also reflects the website’s responsiveness to multiple web requests. 

  • How to fix: Ask your developer to monitor plugins that slow down your website. 


  1. Your images are not optimized: If you have gotten too lost in optimizing your content that you skipped to optimize your images, this one is for you. Images also send appropriate signals to Google that have an impact on the ranking of your web page. 

  • How to fix: To make your content rank, develop, and optimize your on-page image descriptions while optimizing the content as well. 


  1. Your SEO elements are not in sync with each other: By SEO factors we mean the title tag, the link to the page, and the image and page descriptions. All these elements require to be in synchronization with each other and the keywords that you are targeting. If they are not, Google gets messy and doesn’t consider your page optimized. 

  • How to fix: Maintain standardization when it appears to page optimization. Keep the page title, link, image description, and meta descriptions short with each other. 


  1. Your content is not updated: For search requests like ‘Top X things’ or ‘The Latest X’, Google and many other search engines choose content that has been recently updated. To get your content rank, you have to offer fresh content to the readers. 

  • How to fix: Continually update your content blogs and information to keep it relevant. You can keep updating your website with the latest and most recent information. 


  1. Your website is not optimized for mobile phones: There are more than 3 billion mobile users worldwide. More and more people are obtaining content on their smartphones and if your site is not optimized to be accessed on smartphones, your users will not be there for long. This improves the bounce rate for your website, and Google does not let your content rank. 

  • How to fix: Check for mobile responsive of your website and use themes that make it suitable for readers accessing your site on mobile devices. 


  1. Your business is not registered with Google: Registering on ‘Google my business’ with Google assists make your content rank because it puts you on the radar and makes Google aware of your updated existence. It is also an excellent way to get more traffic through a direct search on ‘Google my business’, which receives millions of users. 

  • How to fix: Registering on ‘Google my business is a single process with easy steps. Do it now!

Conclusion

You spend time curating, writing, editing content with the idea of adding value to your readers. Don’t let that all go to waste just because you are doing these mistakes. Get your content rank by avoiding all these mistakes in addition to doing the SEO right and you are good to go. To get your content rank is no rocket science. It is, however, a combination of many factors and in order to get them right, you have to be consistent, patient, and experiment your way to the top of search engines.  You can also take help from the best Content Writing Agency.

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