This article proposes to be a guideline for content writers on how to write a blog which is quickly approved by the SEO team.
An ideal blog should follow some SEO guidelines so that Google finds its value of ranks. Guidelines that make the blog more appropriate, engaging, and crisp. Only such content has the ability to rank and remain on the internet where 1.6M new blogs are posted daily.
Before composing your thoughts down, you would need a keyword and a topic. A content writing agency request increased to rank on SEO will have a keyword and the topic. The keyword is selected by doing extensive keyword research and that is then used to brainstorm for a topic. Once both these things are in place you use the keywords in your content and start drafting your article following these guidelines.
Content Guidelines:
The KISS Approach:
Keep It Simplistic Stupid! You don’t have to introduce your inner Shashi Tharoor for the content. Try and have a discussion with your reader, like I am speaking to you right now. Yes, a blog should sound like a discussion. Your users are on the internet and not reading a newspaper article.
I know what you are pondering, KISS is subjective to everyone; something easy for you could be complicated for me and vice versa.
Satisfy the STA (Searcher Task Accomplishment):
You know how you Google something and keep opening sites until you have a satisfactory result? You would want to be that ultimate website for your reader, i.e., the website that satisfies their STA.
To write STA reliable content, take a hard look at the keyword, and understand the searcher’s intent. Ask yourself: if you were the user searching for this, what would you be looking for? Your final goal is to satisfy the ‘Searcher’s Intent’.
For example, with the keyword ‘How to lose weight’, your strategy should be answering this question in brief paragraphs, and not with sub-headings or tips, the user is looking for one plan to lose weight.
Another instance, with the keyword ‘Ways to lose weight’, your approach should be providing the reader with multiple ways to lose weight and one of the ways could be a product or service you sell.
In both cases, the searcher’s plan differed and hence content should be approached accordingly. Rand Fishkin’s (Moz) latest experiment showed how Google is giving importance to STA over all other SEO parameters.
Catchy Headline:
Your readers judge you by it. A catchy headline gets better Click Through Rate(CTR) and Google loves above-average CTRs.
Content should follow Active Voice
Because it is simple to read and understand. That’s it.
Outlinks to facts and surveys taken from high authority sites
A content writer has to ensure they implant outlinking opportunities in their article.
For instance, if you are mentioning ‘Keto Diet helps you lose 10 kgs in a week’, you should outlink it with a research paper or source of this data or you could simply outlink it to the website which is going to support the user get more information on the topic.
End with a Call to Action
Direct your readers to a product or another blog. Basically, encourage them to take some action. A good CTA is like a desert after a nice meal: you’ve given them information and they loved it. Now direct them with the next steps to complete the full course meal that you just served.
Since you are tapped about SEO content, keep this Blog Optimisation Checklist in hand, it will assist you to churn out 100% SEO optimized blogs.
A good chunk of SEO copywriting services in Mumbai employs the expertise of freelance copywriters. So, if there’s something to sell then talk to us. Marketers across the globe realize the significance of this aspect. An advertisement, then, to start with, is all about what you have to say – words and copy. Hence, with the commitment of providing content writing, ad copywriting services, we give you the support of some of the best freelance copywriters.
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