DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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HOW TO GENERATE LEADS WITH PPC CAMPAIGNS FOR YOUR B2B COMPANY

 The debate over whether technology has been a help or curse could go on for decades but one can never ignore the approaches of technology like digital media and the ease that they have brought us in life. Be it for brands, commercial, or just personal use, digital media has been and continues to be utilized to it’s fullest to benefit everyone respectively. With the data collected and analysis of this data, businesses have been able to provide personalization to consumers to attract them even more. Owing to the advent of digital marketing agency in Mumbai or across the globe, Pay Per Click or PPC campaigns have time and again proved their use by achieving targeted results and greater ROI.

PPC’s are easy, efficient, and powerful. Pay Per Clicks campaigns imply that you pay the search Google Display Network or advertiser every time your ad is clicked. The amount is determined by the publisher based on the traffic garnered by the host website whereas when it comes to Google Display Network, brands generate relevant keywords that lead the user to the ad when those keywords are searched. Statistics say that around 54% of the leads of B2B companies are generated through PPCs.  Here are some effective ways to generate leads with PPCs:

1. Set Up UTM Parameters

You require to analyze your PPC campaign by setting up UTM parameters so that you know the amount of traffic you are getting through the campaign. Many times what appears is that you assume that you are generating leads from your PPC campaign but in exact the money and keywords are actually of no use. Setting up UTM parameters assists you analyze the effectiveness of your campaign.

2. Segment Your PPC Campaigns

It is quite possible that your big competitors are running their campaigns with the same keywords as you but you might be able to get a slight edge over them by just segmenting your campaigns. This is useful because a certain keyword is not relevant throughout the year and segmenting your campaigns might support your target better and yield better ROI.

3. Schedule Your Ads Based On Performance

One thing you need to keep in mind basically is that there is a difference in the browsing habits of consumers and businesses. Since your customers are businesses themselves their browsing hours are restricted to a certain time period. Hence, you require to make sure that your ads are running on specific time and hours to target your audience. You can do this by utilizing Adwords or hiring the best Digital Media Buying Agency in Mumbai or across India who takes care of the scheduling and PPC campaigns for you.

4. Make Sure Your Keywords Are Relevant

Keywords are the most important tool at your disposal in this digital world and you need to ensure that you use the right one, precisely. You need to know the concept behind bidding on keywords and segmenting your campaigns as well as make sure that your keywords are in sync with your campaign.

5. Build Custom Landing Pages

If you are paying for it, you require to make sure that you are getting profitable returns as well. Hence, it is essential that once you generate a lead through your PPC campaign, it turns into your consumer. To maximize the output of your PPC, it is suggested that you build custom landing pages in sync with your PPC which are simple but highly effective.

Still not sure about how to handle gruesome PPCs to maximize your profits? Drop by for a cup of coffee and we will assist you out with the rest.

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