DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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FUTURE OF SOCIAL MEDIA MARKETING

 In today’s modern world and the persisting recent scenario, it would not be unreasonable to say that a high majority of people spend a significant portion of their day on social media.

Social media is becoming a vital part of everyday activities and the lives of people around the globe. Some people are drawn and stick to social media, that the first thing they check after waking up is their social media feed.

The world we are living in today is well known for the rapid evolution and development as the technologies evolve, human behavior and habits change and new platforms come into being. All this growth affects and influences the path people to use, adapt, and respond to social media marketing and alter the way in which marketers can reach their audience.

This has made it even more important for marketers and advertisers to acknowledge the importance of social media marketing and remain ahead in the game at all times. So as to achieve this, the top Digital Marketing Agency In Mumbai, Crayon Infotech ensures that you have the right resources at your fingertips, an up-to-date plan of action, and the expertise need to make the most of social media.

Keeping this in perspective, some of the trends we at Crayon Infotech, a social media marketing company in Mumbai, anticipate being relevant in the future and further helping you understand the evolving and dynamic landscapes are:

1. Video Content Expected to Dominate

A picture speaks a thousand words, while a video expresses a million.

The content showed in the form of a video, whether it’s a short reel, an Instagram story, or a long video in the form of an IGTV or a YouTube video, always shines in terms of entrancing and engaging the viewers.

The upcoming type of video content that has released during this series of lockdowns is the webinar. People are attending interactive webinars as a simple yet attractive way to discover the subjects that appeal to them. Better still, webinars are a nice platform with paying advertising to support.

If you are not already incorporating video content as an aspect of your social media marketing strategy, then it’s time to follow the suit, hire a social media marketing company, and include it as an integrated component of your content strategy.

2. Ephemeral Content to Continue to Grow

Ephemeral Content is the content that is made ready to the viewers for a short duration of time and then it disappears like the Instagram and Snapchat stories. These stories are being consumed by more than 400 million users daily, making them a staple.

The attention span of people these days is short and the way in which they tend to consume information and content has also changed. This is the single reason for stories to become so popular among the viewers.

Marketers even use the fear of missing out (FOMO) to their advantage and draw out responses.

3. Voice Strategy on a Rise

The way people search for data and content online is changing at a very fast pace with constant growth and expansion. It is important for you to optimize your website keeping the voice searches in mind as people are using this feature on their tablets, smartphones as well as the voice assistants like the Google Home Device.

Voice searches are majorly about responding to questions with related and to-the-point answers. SEO (Search Engine Optimization) is swiftly becoming AEO (Answer Engine Optimization).

With the optimization of content and mobile, the marketers today have the added responsibility to start optimizing the content that is friendly to voice searches.

4. The upsurge of Social Commerce

Simply put, social commerce is the term affiliated with the buying as well as selling initiatives on social media channels. It has been built that Generation Z invests over thrice the time on shopping on social media than an average consumer.

Brands have been using social media platforms such as Pinterest, Instagram, and Twitter to market their goods as well as sell them. Social commerce is on the top of becoming a modern retail platform and this trend can only expand.

These social networks are rapidly growing as retail avenues after the launch of shoppable posts and Instagram storefronts.

This is all about social media optimization. In order to be able to make an impression, check out Crayon Infotech, a social media marketing agency in Mumbai, to up your game in the social media marketing domain.

So here’s to your social media marketing victory!

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