DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Amazon SEO - Know the Latest Features

 A store is the center of your business experience on Amazon. It allows brands to create a rich shopping experience for customers for maximum engagement and profitability. The great thing about Stores is they are free destinations on Amazon to tell your brand story and showcase your products with detailed content and multimedia assets.


Before creating a branded store on Amazon, remember to formulate a strategy that will help you make the most out of it. The key pointers included by Digital Media Buying Agency In Mumbai –

  • Consistency with the tone, messaging, and visual identity

  • Rich and engaging content to differentiate your brand

  • Friendly navigation for easy exploration and discovery

What’s New in Stores in 2020:

Amazon released new store features in January 2020 in order to support marketers to showcase their products and brand with more engaging and rich content experience. Here are the 5 new features that can further assist in optimizing your Amazon Brand Store –

1. Shoppable Collection Images

With the help of shoppable images, it is possible to further stimulate the interest of customers with lifestyle shots, featuring your products in various settings. You will be able to create any product in the image shoppable, and a customer can click on that product to get basic information like name, price, ratings, and availability on Prime.

Customers will also be able to add that product quickly to their cart or get redirected to the product detail page, thus making the transition from interest to purchase smooth and simpler.

2. Text Overlays to Images

This recent feature allows you to add descriptive texts to your images, with the option of customizing location, size, color, and alignment for better descriptions or particular selections that you would want to showcase. Moreover, text on images will help develop the store’s SEO, thus increasing store traffic from third party search engines.

3. Bulk/Out of Stock Product Management

Products can now be uploaded in bulk to the product grids and the ‘featured deals’ tiles. There is also the option of automatically disappearing products that are out of stock, for better shopping experience for customers.

4. Store Scheduling

Organize ahead and publish store updates at the scheduled date and time. This way, you can maintain your Store publishing schedule based on topical changes, new releases, and updates. When you update the store, request for your preferred date and time when you need the changes to be live for your customers.

5. New Links to Store

Farther the products featured on the landing page of your Sponsored Brand Ads, Amazon will now add your brand logo to the bottom of the page – clicking on which will redirect buyers to your Brand Store. Therefore it is recommended to keep your brand logo updated in the Store builder, if not done already.

Amazon is also under the process of testing with other ways to get shoppers to discover your Amazon store.


Crayon Infotech is a leading Digital Marketing Agency In Mumbai. We aim to rule not just the creative world but also the technology world with our highly imaginative and enthusiastic team. At Crayon Infotech, we are a unique captivating mix of innovativeness and diligence with the additional sprinkle of creativity!

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