DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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6 Growth Hacks for E-commerce Startups

 The term ‘Growth Hack’ is becoming increasingly popular. Anyone who reads marketing blogs and articles would have come across this term multiple times. The simplest definition of a growth hack given by the Best website development company in Mumbai is strategies that are focused on fast growth. 

 

This article will give you a quick guide to 6 strategies that can be implemented to increase your E-commerce sales and speedily acquire new customers and achieve those revenue targets.

 

#1 – Create Urgency to Purchase

Nobody wants to miss out on a great deal. 

The fear of missing out has become a generally used term among millennial buyers.

You can capitalize on this FOMO by growing interesting content strategies & offers to increase purchases within a specific period. 

#2 – Optimizing the Checkout Process

On average 75.6% shopping carts are delivered online with an effective cart value of around 5 trillion dollars. 

Optimizing the checkout process is a very important step towards improving the conversion rates of your website. 

Each online retailer wants to develop a website that’s easy to navigate with an optimized purchase process. But there are issues beyond comprehension that can lead to bad user experience and diminish the overall conversion rate.

These are the prime reasons for cart abandonment: 

  1. Shipping / Delivery Costs are too high

  2. No guest checkout / Had to create an account

  3. Long forms during checkout

  4. Can’t see the total amount to be paid

  5. Don’t trust the website.

Optimizing these aspects for the users is very important to boost your online sales. Each point can enhance the conversion rate giving an overall improvement of multiple folds.

 

#3 – Use Exit Intent Pop-Ups

Even if a consumer is abandoning the cart or is moving out of the product/category page, it is much important to try and retain them or at least understand the reason for their exit.

All this can be achieved very quickly using an exit intent pop-up. Exit-intent is a very helpful strategy that can be leveraged by online retailers to provide the last sales push to their customers. 

#4 – Increase LTV of a customer

The entire game about today’s e-commerce is around the Lifetime value(LTV) of a consumer.

LTV of a customer stands for the buy(revenue) that the customer makes over a lifetime from our site.

Marketing spends and ROAs can be harsh when it comes to customer acquisition. The only breather is that the LTV of a buyer can be made high at marginal costs. Hence it is extremely important to focus on increasing the customer LTV to gain long term profits and margins. According to an article from Harvard Business School, a 5% increase in LTV can increase advantages up to 95%

Here are some ways to improve LTV:

  1. Amazing Customer Service

  2. Send a ‘Buy Again’ email 

  3. Try building a subscription package

  4. Communicate regularly

 

#5 – Referral Program

An old but extremely efficient technique to achieve quick online sales is a Referral program.

A referral program has proven to be instrumental in new buyer acquisition and higher brand penetration.

But just creating a referral program isn’t enough. One also requires to promote the referral program effectively and incentivize the same to boost online sales. 

#6 – Effective Retargeting

This is a way that everyone is aware of but is never used very well. 

Every shopper who comes to the website should be retargeted very effectively and the customers can be retargeted basis their interaction with the website. 

Creative effective segments amongst visitors are greatly important to send out apt communication. 

Different types of remarketing can be:

  1. Website Visitors – People who have just visited the site

  2. Product Page Visits – Users who have visited the product page indicating a higher intention

  3. Time on a website – People who have visited the website and stayed for more than 2 mins

  4. Cart Abandonments – Users who have added products to the cart but haven’t made a purchase

  5. Purchasers – Buyers who have purchased the product. It can be used to cross-sell/upsell/lookalike audiences or can be used later to request a purchase again.

These buckets with an effective communication approach can improve conversions to a great extent. 

 

A lot of businesses focus too massively on using growth hacks to increase their sales and reach their revenue targets. While this isn’t an exhaustive list of tips that can be applied, these can definitely provide a start to the overall strategy. 

Depending on the scale and model of your business a specific strategy may or may not work.  Hence it is extremely important to pick a strategy and modify the same according to your business objectives.

Being a leading SEO agency in Mumbai, we blend in technical and creative expertise to develop campaigns for businesses that are ready to grow their online presence.

Crayon Infotech is a full-stack digital marketing agency in Mumbai. We generate successful campaigns, even in the various competitive sectors.

And, if you want more growth hacks for your specific business you can reach out to us at info@crayoninfotech.com

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