Blogging is an essential part of an ideal content marketing strategy. However, more often than not, blog uploading is committed to junior-level SEO resources. They, because of their inexperience, miss out on some important blog optimization SEO techniques.
Below is a simplistic checklist for making sure that your blogs are SEO optimized given by Blog Writing Services In Mumbai.
On-page Keyword Checklist:
1. Should have a primary keyword(PK) and a Secondary Keyword(SK).
The primary keyword assists Google to identify the theme of the content piece, it also delivers the blog more relevant to the topic. A secondary keyword, on the other hand, could be a backup or an add-on to the modern keyword. This keyword is just there, all backlink exercises are focused on the PK.
2. Primary Keyword(PK) in Title
The Page Title should mandatorily have the PK and preferably at the beginning of the title.
3. PK and Secondary Keyword(SK) in Description
The meta description again will follow the same rule as the title. Though, it will also have a secondary keyword in it.
4. PK in URL
Just speaking: www.contentwriting.in/how-to-do-SEO rather than www.contentwriting.in/aki-0607
5. PK in H1
This is the most relevant tag on the page and the commonly underestimated one. Undervalued because everyone knows and nobody does. Google recognizes H1 tags as extremely important because it assumes that if you are mentioning something in the H1 tag(huge font size) of a page, your page sure as hell is related to the keyword.
6. PK and SK in the first paragraph
Body content on the site, again, allows us to mention our keyword at various placements. So, one should make sure that Primary and Secondary keywords are mentioned at least once, each in the first paragraph.
7. PK repeated 1% of the times in the content
Basic math: 1 keyword for every 100 words of content or you risk being listed as a keyword-stuffed article.
8. Attempt for Search Snippet (by mentioning and answering a question briefly)
Extra effort here could give your article the controversial 0th position. All you have to do is select a question related to the topic and answer the question briefly in not more than 3 sentences.
9. Use LSI keywords
If the 1% rule broke your heart, LSI Keywords are your savior. You just have to use synonyms for your keywords and you can double the keyword density to 2% and Google still won’t object. Ex. Photos → Images → Pictures OR Apartments → Flats → Room etc.
10. Add PK of some other page on this one (will be interlinked)
A sound interlinking structure requires extra effort. Yes, take the PK of some other, but related, blog and add it to the current article, interlink this keyword to the another blog and there you are building a sound interlinking strategy.
11. PK in Alt Tag of the Banners
Don’t be inactive! You simply have to copy-paste the keywords in the Alt Tag section while uploading a banner/image.
12. Outlinks to relevant High Authority Websites
Let’s accept it, we all are greedy human beings. But that does not mean our websites have to be like that. Google loves websites that transfer users to correct information, so don’t shy away from giving out outbound links to another websites.
13. Highlight(make bold, italicize) important information
Help the visitor skim through the content by doing this. That is, if they are not in the mood to read lengthy content.
14. At Least 2 images in a 600+ word blog
Your blog is not my school’s History textbook. Texts without images are very boring. So, put at least 2 images/banners in a 600-word article.
15. Embed a Call to Action to a different page or your product.
All that effort and no Call to Action is a big mistake!! Finish your blog with a CTA. Period.
By following this checklist you can be 100% sure that your blog rank will improve. The single thing stopping them from ranking then is good backlinks. To make good backlinks visit Content Writing Company.
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