More than 70 percent of the consumers prefer to understand a company, its products, and services through an article or blog, instead of traditional marketing and advertising. Of course blogs and articles are not the only tools of content marketing that companies have been flourishing.
ContentWriting.In is a known Content Writing Services In Mumbai. With a roll of exquisite clients, we provide a varied assortment of industries. Subsequently, this becomes the reason why we keep content writing trends and logistics on our tips. We understand that the ever-demanding content never lets you rest. Tools like videos, social media engagement, etc are getting popularity. Here are some points that tell you why content marketing is the way ahead and why content marketing works best when it comes to marketing and advertising:
1. Limitless scope
The scope of growth in content is unlimited. Evolving technologies like voice recognition or visual simulation are even enabling and facilitating this growth of content consumption and generation.
2. Growing mobile audience
With the entering of smartphones and the internet, the global audiences that access content through various channels on their mobile devices are growing rapidly. Content consumption has also extended. Most consumers spend more than one-fourth of their time online.
3. Small brands and Big brands alike
Effective content marketing is unlimited to small and upcoming brands. In fact, content creation and content marketing are major components of the marketing mix method followed by major brands like Marriott, Coke, Four Seasons, etc.
4. Storytelling advantages
According to headstream research, here is what happens when an audience starts to relevant to your brand and its story:
55 percent- growth chances of buying the brand’s product in the near future
15 percent- buy the product after story watching, and;
44 percent- are excited to share the story in their community
Brand stories make the brand memorable, create a tribe or community of people that associate themselves with the brand message, and create brand empathy, which is a new concept.
5. SERP Rankings
Content directly enhance your Search Engine Optimization (SEO) and helps you improve your rank in the Search Engine Result Pages (SERPs). With every 100 percent growth in the blogging rate of a brand, their traffic increases to almost 300 percent.
6. Return on Investment
Every brand invests some money towards marketing with the expectation that it will give returns based on lead generation, conversions, and sales. At last, it is the revenue that matters.
Here are some data points about the ROI of content-based marketing that will help you to know why content marketing works best:
As compared to all the other digital marketing expenses, content marketing provides brands with a 6 times larger conversion rate
74 percent of the companies found enhanced leads through content marketing, both in terms of quality and quantity
By adding more efforts into content marketing, inbound marketers are more likely to increase their traffic conversion from website
7. Content marketing vs Paid advertising
It is understandable that not each company or brand can focus on content marketing by itself. This is why many brands invest and outsource their content marketing needs. Whether it is about links, shares, or lead generation, it has been proven that content marketing has a better potential rate as compared to paid advertising. you can save up to 62 percent than the amount you pay for paid advertising.
8. Branded content vs content brand
Instead of targetting on sending out branded content, companies are focusing on becoming a content brand today. This means that they are not sending out advertisements changing as content but instead are genuinely focusing on improving the quality of content that reaches their audience.
As a Content Writing Company In India, we care about driving results and believe in working as a team. Believe us, you are in a good company. Our work is a mirror image of our team: positive, expert, classy, and unique. We create ideas by working hard to create value.
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