DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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THE MAJOR TRENDS THAT WILL IMPACT THE SOCIAL MEDIA ADVERTISING IN 2020

By now, we all are aware of how powerful social media content writing can be for businesses irrespective of its size. It creates an impact through brand advocating, driving leads and sales, or even connecting and engaging with the audiences in a new and effective way.
Many businesses are now hiring social media marketing agencies in Mumbai or even around the world and deploying social media technology in a bid to increase their reach, connect and add measurable value to all of their digital planning.
In the year 2020, the following are the trends that social media advertising professionals will need to take heed of, to further their digital marketing activity and deliver real value for money.

1. Get Onboard with Transitory Content

Also called ephemeral content, it is content that is only available for a very short duration and once the time is up, the post automatically disappears. A great example of such content is Instagram Stories, Facebook Stories, and Snapchat. Such content is the most effective and a great way of boosting brand loyalty. This also creates the feeling amongst the users that they are being engaged on a more intimate level. This is something important because studies show that 86 percent of digital users crave authenticity about everything else.
This is the reason ephemeral content is known as one of the most successful methods of attracting viewers and audiences. It is short, engaging, and most ‘humanized’. This is the future- short-lived-mini-marketing campaigns, so, among leading Social media marketing companies in Mumbai, Crayon Infotech suggests you get on board with it.

2. Making Use of the Micro-Influencers

There are many macro-influencers, They may have followers from 20,000 to 70,000 on Instagram or Facebook. These kinds of influencers have the power to drive targeted content for products and services while appearing completely ‘human’. The reason for this is that since the following is low but impactful, connecting to each of their followers is simple and direct. Their biggest asset is that their followers are carefully built niche audiences across different industries like health & wellness, beauty, fashion, travel & sport, and this assists the brand to target very specific content. As a leading Social media marketing agency in Mumbai, Crayon Infotech makes sure to get on board with such influencers to get their client’s work recognized.

3. Espouse LinkedIn’s New Capabilities

If we look at the market, LinkedIn is THE only competitor when it comes to employment-seeking and career-development, which LinkedIn has finally understood now. Now, the platform is regularly innovating to ensure that no one else stands a chance. The site has now introduced hashtags, a tool for marketers for better use of the platform, and searching the exact kind of information and to reach millions of people. LinkedIn is making it easier for companies and businesses to market and advertise themselves, their products, and services. It is also a great platform to advocate the philosophy of the business, it is highly impactful. All of these reasons have made LinkedIn the best opportunity for marketers for their social media advertising in 2020. It has the potential of its high-value audience and it is unrivaled, which makes it a fastly gaining ground as a key element of the digital advertising mix.
Take note of these new trends and try to implement them in the digital marketing strategy.

Crayon Infotech is a forerunner in digital marketing space and is also a Digital marketing company based in Mumbai, for more information contact us.

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