DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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HOW TO FORMULATE CONTENT IN GOOGLE WAY

The top rank is always what we have thrived throughout our lifetime. The ranking is not only limited to schools and colleges but is now important for businesses as well. Today, it needs a lot of efforts and building to climb up to the ladder of the SERPs.
After August 2018’s ‘medic update’, Google released the term EAT that has been used by Content Writing Companies in Mumbai ever since. Expertise, Authority and Trustworthiness are the three main blocks that will help you rank higher on the search engines. It has also come up with one more acronym YMYL that stands for ‘Your Money or Your life’.  Google’s aim is to give its users with not only quality and correct content. The search results can impact the well being of individuals and therefore Google aims to give sites that have a high level of EAT to protect the users from low-quality content.
What are YMYL and EAT?
The Search Quality Evaluator Guidelines have been formed by Google in the year 2015 that provided a comprehensive idea as to what high-quality websites actually are as per Google standards. The document had been formulated for the rating team that checks the top ranking websites.
The update brought about in 2018 to the guidelines contain evaluating the EAT of content creators along with the website. Now, along with correcting the content, Google also rectifies the author’s credentials which would include building EAT for both- the author and website.
Here’s how to generate engaging content with EAT:
Expertise
A dump of information is of no use unless you don’t have the skills to deliver it. Your knowledge is not going to grab traffic to your website but the way you deliver the message will. Your communication plays a crucial role in determining your site’s effectiveness. It wants you to understand the audience and then accordingly formulate engaging content.

In order to develop engaging content, understand what the users are looking for and this should start with a keyword search. Make use of suitable keywords that would be used mainly by your audience. Also, ensure to study the stage at which your audience is at. If they are at the starting stages avoid making use of technical words and jargon that a beginner would not relate to.
Keep it easy by adding it in more audio and visuals that are accompanied by digestible content that assists the information to sink in easily. This will help you stand apart from the rest of the Content Writing Agencies.
Authority
Growing authority gets when your work is consistently shared across all media platforms.  Ensure to use relevant keywords that would help get your brand name more recognition.
Trustworthiness
In addition to the above two, trustworthiness plays a vital role especially for Google since it is very specific about delivering quality content. Ensure to address problems before it turns out big and works on resolving it. Positive comments and reviews on social media sites also help in creating a positive image. Mention in straight ways about your website, location, T&C that will help the people to build in more trust.
Be one of the Best Content Writing Company In Mumbai or across India by building up content that adheres to both the users and Google’s requirements.

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