DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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How lock-down has changed consumer behavior on social media?

A lock-down is started, and all of us are working from home. It is important to follow isolation protocols to ensure the safety of yourself and your friends and family. People are trying to spend time any way they can; some are learning new things or started to watch their watch list for shows and movies. While some of us are scrolling on social media trying to find interesting or informational things. So, how has the lock-down varied the face of consumer behavior on social media?

Increased Consumption:

Social Media Marketing Agency in Mumbai makes the most consumed form of content. Earlier, we consumed social media averaged at 3 hrs per day. People spend their traveling time or break time to engage in social media. Since the lock-down, the average hours have increased rapidly. With more time in hand, particularly that is saved by staying home and not having to travel, the engagement rates have risen. It is observed that the time people spend on apps has risen by at least 20%.
Unlike other media, social media is plentiful; the supply increases with demand. It is almost impossible to run out of content to see on social media.

Appreciation for sensibility:

It is noticed that consumers do not like to see brands on their social media. Brands that try to get every opportunity to advertise. While, on the other hand, when a brand comes forward to help their consumers by providing them help or contributing in a way to assist with the crisis, consumers are more attractive. It helps when brands change their means to ensure their customers are safe, like following hygiene protocols to make sure the safety of their workers as well as consumers. Ads that have a purpose or a message are common among the customers on social media.

Increased Engagement:

Most of the users have started generating content instead of just consuming it; from creating dance videos, tutorials for yoga, makeup to writing blogs. Most consumers are making use of their time to become creative and try something they didn’t have time because of their busy schedules. It is seen that consumers are also posting more and engaging more with posts on social media.

Raised active users across platforms:

Users have started using many forms of social media platforms, increasing the number of active social media users. It was assumed that you get most engagements during a particular time of the day. As the customers are now more online; it is safe to say, it is always the best time to post.

Change in content preferences:

Due to safety concerns, customers have totally paused eating out or ordering in, which has led to a substantial fall in engagement with food and beverage sectors. On the other hand, as customers are trying to gain most of the lock-down by following or starting new self-care habits, growth is seen in health and beauty trends. With growing concerns about job security, lock-down extensions, share market fluctuations, the engagement for finance and news has also raised.
Consumer behavior is bound to change with social-cultural changes, which makes it important for brands to follow a dynamic strategy for content curation and publishing. We are an Online Marketing Agency in Mumbai that can assist brands to reach and connect with their audience effectively.

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